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Meta's Oakley Smart Glasses: Details & Release Date

January 21, 2025
Meta's Oakley Smart Glasses: Details & Release Date

Meta Expands AI Smart Glasses with Oakley Collaboration

Meta’s Reality Labs division is broadening its portfolio of AI-powered smart glasses. A new pair of spectacles, branded by Oakley, is being developed with a focus on athletes, as reported by Mark Gurman of Bloomberg.

New Oakley Smart Glasses: Design and Positioning

According to Bloomberg’s coverage, these forthcoming smart glasses represent Meta’s attempt to build upon the positive reception of the Ray-Ban Meta collaboration. The new design will utilize Oakley’s Sphaera frame as a foundation.

A key change involves the repositioning of the camera. It will be moved to a more central location within the glasses frame.

Targeting the Athletic Community

Meta is strategically aiming to leverage Oakley’s strong brand loyalty within the athletic world. The company hopes to appeal to dedicated groups like cyclists, runners, and rowers.

This targeted approach could be instrumental in driving wider adoption of smart glasses among a broader consumer base.

Broader AI Device Exploration

The development extends beyond just new eyewear. Meta is actively investigating a diverse array of AI-driven devices.

  • Camera-equipped earbuds are under consideration.
  • A smart watch is also being explored.

Future Ray-Ban Meta Glasses with AR Display

Furthermore, a more advanced iteration of the Ray-Ban Meta smart glasses is in development. This model, projected to cost around $1,000, will incorporate an augmented reality (AR) display.

The AR display will be projected onto the lower section of the right lens, enhancing the user experience with overlaid digital information.

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