Zeta Global Secures $222.5M in Debt Financing

Zeta Global Secures $222.5 Million in New Debt Financing

Zeta Global, a marketing technology firm established by David A. Steinberg and ex-Apple CEO John Sculley, has announced an additional $222.5 million in debt financing.

The company has previously utilized debt financing, notably a Series F round in 2017 which combined $115 million in equity funding alongside $25 million in debt.

Financing Details

BofA Securities acted as the lead arranger and bookrunner for this latest financing round. Participation was also provided by Barclays, Credit Suisse, and Morgan Stanley Senior Funding.

“We successfully refinanced existing debt and significantly increased our operational capacity for both present needs and future projects,” stated Steinberg, CEO of Zeta Global, in an email communication.

He further explained that favorable credit market conditions allowed them to secure a competitive interest rate through collaboration with their lending syndicate.

Data-Driven Marketing Focus

Zeta Global emphasizes its commitment to a data-driven marketing methodology.

This approach integrates clients’ first-party data with artificial intelligence and a database exceeding 2.4 billion customer identifiers.

Steinberg highlighted the increasing importance of this strategy, noting that 2020 represented “a five-year acceleration” in the need for brands to embrace data-centric digital transformation.

Leveraging Identity and AI

“Our platform empowers marketers to engage with customers more effectively throughout the digital landscape,” Steinberg explained.

“This is achieved through personalized messaging, offers, and content, driven by our identity-based data and predictive AI capabilities.”

Maintaining a competitive edge in data and AI, while simultaneously meeting evolving customer demands, remains a key challenge for the company.

Strategic Use of Funds

The company’s announcement referenced the use of prior loans to fund acquisitions and subsequent integrations.

These included the commenting platform Disqus and the machine learning-powered marketing platform Boomtrain.

When questioned about the allocation of this new debt, Steinberg indicated a continued focus on organic innovation, specifically within their customer data platform and connected TV offerings.

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