Magnify Raises $6M to Revolutionize Post-Sales Orchestration

Automating Post-Sales Customer Engagement with Magnify

Many organizations struggle with a fragmented post-sales process. Customer success, marketing, and product development teams often operate in silos when aiming to deliver optimal service to both new and established customers.

Limited resources frequently lead to a focus on a select group of clients. Magnify seeks to address this challenge by automating key aspects of post-sales engagement.

This automation aims to enable companies to connect with a broader customer base, ultimately boosting product utilization, adoption rates, and customer retention.

Seed Funding and Leadership

Based in Seattle, Washington, and Bend, Oregon, Magnify recently announced the successful completion of a $6 million seed funding round.

The investment was led by Madrona Venture Group and Decibel Partners, with participation from several Pacific Northwest-based SaaS industry leaders.

Magnify originated as an incubated project within Madrona Venture Labs.

Steve Singh, a managing director at Madrona (and previously CEO of Concur), played a pivotal role in the company’s inception and will assume the position of chairman of the board.

The Founder's Vision

Joshua Crossman, the founder of Magnify, brings extensive experience from executive post-sales roles at companies like BrightEdge, QuinStreet, and Chef.

His background provided valuable insights into the dynamics of the industry.

“Customer success teams consistently demonstrate exceptional dedication in driving product adoption, yet their interactions often reach only a small fraction of users – perhaps 10%, or even as low as 2-3%,” Crossman explained.

He further noted that marketing and product teams also contribute significantly, while customer success and sales teams function as the crucial link integrating these efforts.

Addressing the Gap in Customer Interaction

The core concept behind Magnify is to extend support to the substantial majority of customers who currently do not receive dedicated customer success interactions.

“In the context of product-led growth, we provide product and success teams with the tools necessary to create a cohesive and unified customer experience,” Crossman stated.

Magnify’s product is still in its early stages of development.

The team has spent recent months refining the initial feature set and conducting pilot programs with select customers.

At its foundation, Magnify offers a no-code platform that integrates various customer touchpoints – including email, webinars, and support tickets – to streamline the customer lifecycle.

Industry Impact

“Magnify addresses a significant challenge within the software industry, and I am incredibly enthusiastic about its potential to revolutionize the customer lifecycle,” Singh commented.

He emphasized that software company growth and value creation are directly linked to reducing customer churn and increasing product adoption.

Therefore, the teams responsible for these areas require access to modern technological solutions.