CES 2022 Trends: A Look at What's New

Reflecting on a Decade of CES: Trends and Transformations

A significant portion of yesterday morning was dedicated to revisiting the prominent trends showcased at CES 2012. It presents a unique perspective to analyze technology that simultaneously feels both remarkably outdated and surprisingly current. A ten-year interval allows for a clearer understanding of overarching trends. Certain innovations clearly represent a continuous progression leading to present-day technologies.

However, a considerable number of concepts ultimately proved to be evolutionary cul-de-sacs. Nevertheless, valuable insights can be gleaned from past events. CES is widely regarded as an indicator of upcoming trends, and it effectively demonstrates the technology sector’s response to global shifts within a centralized platform.

Addressing Concerns Regarding Event Participation

We have recently encountered some feedback concerning our coverage of major companies withdrawing from the in-person event. While I appreciate, or at least understand, the critique of prioritizing reports on COVID-related cancellations over product announcements, our approach will be to cover the latter next week during the official show announcements – even if delivered remotely.

Prior to the event, we aim to identify and forecast the industry trends most likely to shape CES – and potentially, the year 2022 as a whole.

Key Trends Anticipated at CES 2022

First, it’s important to acknowledge the dominant factor influencing the event.

Notable Absences from the In-Person Event

Currently, a substantial list of prominent technology companies have announced their decision to forgo or significantly reduce their presence at the in-person event. This includes GM, Google, Microsoft, AMD, OnePlus, MSI, Lenovo, Intel, T-Mobile, AT&T, Meta, Twitter, Amazon, Proctor & Gamble, Mercedes, BMW, Panasonic, IBM, TikTok, and Pinterest. Several media outlets, such as TechCrunch, Engadget, The Verge, CNET, PCMag, Tom’s Guide, and Tech Radar, are also reducing their coverage on-site.

While this isn’t an exhaustive list, it exceeds the expectations of the Consumer Technology Association (CTA). Despite these withdrawals, major players like Samsung, Sony, LG, and Qualcomm will still participate. Those attending the show can anticipate a unique experience, potentially encountering large, unstaffed booths due to the late-stage nature of many companies’ decisions.

CES narrowly avoided cancellation in 2020. The 2021 event served as a test case for a fully virtual hardware show, and our experience indicated it was not a successful model. With the CTA planning a return to an in-person format for 2022, it will be interesting to observe any improvements made to the experience for those unable to attend in Las Vegas.

The Rise of Connected Fitness

The connected fitness sector has experienced significant growth in recent years, driven by readily apparent factors. Mirror was acquired by Lulu Lemon, Peloton achieved considerable success (despite challenges), and funding increased for various home fitness providers. This surge was fueled by gym closures and increased time spent at home.

While some companies have seen a decline as gyms have reopened, the emergence of variants like delta and omicron has prompted many to continue their home workout routines.

Notably: Expect to see more startups exploring novel wearable designs, particularly rings, following Oura’s demonstrated success. Mindfulness and sleep tracking will also be prominent, alongside traditional health metrics.

The Expanding Role of Robotics

As a frequent writer on robotics, I am pleased to see their increasing prominence at CES. This extends beyond simple novelty and established forms like robot vacuums. The field now encompasses exoskeletons, technology for seniors, agricultural applications, prosthetics, and – most notably – disinfecting robots.

The demand for disinfecting robots is expected to be substantial, driven by heightened awareness of surface-based disease transmission and the relative simplicity of integrating UV-C light panels into autonomous robots for routine cleaning.

Furthermore: With the rapid growth of last-mile delivery robots, anticipate a number of new companies entering the market during the show.

The Continued Importance of Lidar Technology

Although Velodyne has opted out of the in-person event, the demand for lidar remains high across robotics, autonomous vehicles, and drones. Expect to see a wide range of new offerings from both established and emerging companies.

Additionally: The coming year is anticipated to be significant for e-bikes.

Adapting to the New Normal of Remote Work

The pandemic has had a profound impact on this category, though it’s somewhat broad in scope. After years of decline, sales of PCs and tablets surged as individuals sought to establish home offices. Even after nearly two years of remote work, there remains a need for improved home setups. Companies developing solutions like webcams, lighting, conferencing devices, and microphones at the pandemic’s onset would find CES 2022 an ideal platform for their debut.

Moreover: Smart home technology will, once again, command a significant share of attention at the show.

CES 2022 begins next week. We will be covering the event (virtually), so please stay tuned for updates.