Lawmatics, a San Diego-based company developing marketing and client relationship management (CRM) solutions specifically for legal professionals, has announced the completion of a $2.5 million seed funding round.

Matt Spiegel, the company’s CEO and a former practicing attorney, explained that while numerous marketing technologies are available to other industries, lawyers have historically faced challenges in adopting them due to a lack of tools designed for their unique requirements.

This realization prompted Spiegel, along with CTO Roey Chasman, to establish Lawmatics. He outlined that the lawyer-client dynamic typically progresses through three distinct stages: initial contact and evaluation (intake), the period of active legal representation, and post-case follow-up. He noted that the majority of existing legal software concentrates on the second phase, whereas Lawmatics concentrates on the first and third.

The platform provides a CRM to streamline the initial client onboarding experience, alongside automation capabilities for routine marketing tasks. Spiegel cited sending personalized messages, such as birthday greetings to past clients, as an example. He emphasized that maintaining these connections is vital for law firms, as a significant portion of their new business originates from client referrals.

Spiegel further stated that Lawmatics’ initial customer base has largely comprised firms operating in practice areas where potential clients commonly initiate their search online, using terms like “personal injury,” “bankruptcy,” or “estate planning.” The company also experienced accelerated growth as a result of the pandemic, as “lawyers transitioned to remote work and required more digital tools to sustain their practices.”

Spiegel previously achieved success in the legal tech space with MyCase, a practice management software company he founded and which was acquired by AppFolio in 2012. AppFolio subsequently sold MyCase for $193 million. He indicated that the growth strategies for both companies are “remarkably similar,” with the core approach remaining consistent despite the differing product offerings, and incorporating expanded market entry tactics.

The current funding round was spearheaded by Eniac Ventures and Forefront Venture Partners, with additional investment from Revel Ventures and Bridge Venture Partners.

Tim Young of Eniac Ventures commented, “Throughout my decade of investing, I’ve rarely encountered a team as dedicated, resolute, and poised to transform an industry. They’ve not only developed a leading software solution for the legal sector, but have also inspired a widespread shift in approach.”