Jokr Launches in New York: On-Demand Delivery Reimagined

The Evolving Landscape of Retail and On-Demand Delivery

The retail sector has undergone significant changes in recent years. Consumers are increasingly accustomed to rapid delivery options, such as Amazon Prime’s next-day service, direct-to-consumer subscriptions, and on-demand platforms like Postmates.

Introducing JOKR: A New Approach to Rapid Delivery

A new startup, JOKR, is set to launch in New York City, offering a novel take on on-demand delivery services.

Founded by an Industry Veteran

JOKR was founded by Ralf Wenzel, who previously established Foodpanda, which was later integrated with Delivery Hero. The company aims to deliver goods to customers in 15 minutes or less.

JOKR’s Operational Model: Micro-Hubs and Data-Driven Fulfillment

JOKR’s strategy revolves around micro-hubs – strategically located storefronts in densely populated areas.

The company leverages data analytics to predict customer demand, optimizing inventory and fulfillment for maximum speed.

Key Features for Customers

Users benefit from no order minimums and zero delivery fees.

The Importance of Data in Inventory Management

Data plays a crucial role in identifying customer needs and preferences. This includes understanding when and where demand peaks.

A dynamic inventory and catalog management system is utilized to rotate stock, offer relevant suggestions, and anticipate consumer needs at specific times of day, week, or month.

Direct Sourcing and the “Ghost Kitchen” Model

JOKR directly sources products from brands, manufacturers, and wholesalers. This approach positions the service as a “ghost kitchen” concept, but for groceries and everyday essentials.

Revenue Generation Strategy

According to Wenzel, JOKR’s revenue model centers on product costs, rather than consumer fees.

Direct procurement and the elimination of intermediaries—such as wholesalers, distributors, and supermarkets—allow JOKR to access higher margin pools compared to traditional online marketplaces.

Inventory and Workforce Details

The company is actively expanding its inventory, currently offering over 1,500 items.

JOKR employs its delivery personnel as full-time employees.

Expansion into the U.S. Market

Having already established operations in Latin America—including Brazil, Lima, and Mexico City—JOKR is now extending its reach into the U.S. with its New York City launch.

Funding and Investment

JOKR has secured funding from investors including SoftBank, HV Capital, and Tiger Global, as reported by TheRealDeal. The total amount raised remains undisclosed.

Note: This article was updated to reflect the correct launch date of JOKR.