A startup supported by Y Combinator, focused on providing significant organizations with a means to effectively monitor employee satisfaction levels, has recently secured a new investment from several prominent leaders.

InFeedo, a “people analytics” Software-as-a-Service (SaaS) company established four years ago and based in Gurgaon, announced on Thursday that it has obtained $3.2 million in a new funding round—the specific type of which was not disclosed. Bling Capital spearheaded the investment, and its founder, Benjamin Ling, has joined InFeedo’s board of directors.

Participants in the round include Simon Yoo from Green Visor Capital, Maninder Gulati, the chief strategy officer at Oyo, a budget lodging company, Munish Varma, managing director for the EMEA region at SoftBank, and Girish Mathrubootham, the founder of the prominent SaaS company Freshworks.

As a company expands and its workforce grows to exceed one thousand, ten thousand, or even tens of thousands of employees, it becomes increasingly difficult for the chief executive to maintain meaningful engagement with staff, accurately assess morale, and identify areas for improvement.

InFeedo addresses this issue with Amber, a chatbot designed to regularly connect with employees to quickly evaluate their current state, as explained by Tanmaya Jain, founder and CEO of the four-year-old company.

Through the platform, company leaders can monitor employee sentiment throughout the organization and determine the likelihood of individual employees—particularly those considered top performers—potentially leaving the company. They can also review the specific issues these employees have previously raised and whether those concerns have been addressed.

Amber is capable of tracking progress by retaining a record of past employee feedback, Jain stated. Consequently, each subsequent conversation begins by inquiring whether there have been any significant changes since the last interaction.

“Nearly three years ago, we began utilizing Amber at OYO and were highly impressed with the product. We leveraged it for executive-level decision-making, gaining a precise understanding of our employees’ perspectives across various locations and departments as we expanded globally. I proactively contacted Tanmaya and am thrilled to contribute to this venture,” commented Gulati of Oyo in a released statement.

InFeedo currently serves over 100 clients—including GE Healthcare, Puma, the Tata Group, Airtel, Lenovo, Oyo, Times Internet, and Byju’s—spanning more than 50 countries. The service is used by over 300,000 individuals. The company currently generates an annual revenue run rate of $1.6 million, with Jain aiming to increase this to $10 million within an unspecified timeframe.

With this new funding, bringing the total raised to $4 million, InFeedo has provided partial exits totaling $1.1 million to early investors and employees, including those who have since departed. The startup intends to use the new capital to enable Amber to support multiple languages, a crucial step for better serving clients in markets near India. InFeedo also plans to broaden Amber’s capabilities and explore emerging technologies like GPT-3, and is actively recruiting for leadership positions in product, engineering, and marketing.