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Personalize Your Hulu Ads: A Step-by-Step Guide

March 8, 2016
Personalize Your Hulu Ads: A Step-by-Step Guide

Hulu's Personalized Advertisement Experience

Advertisements are an unavoidable component of many online video platforms, including Hulu. Whether you find them agreeable or not, they are a key part of the service's funding model.

Hulu offers a Personalized Advertisement Experience, allowing users to exert some control over the commercials they view.

Customizing Your Commercials

Through these settings, you are able to tailor the advertisements displayed during your viewing sessions. This ensures a more relevant advertising experience.

By utilizing this feature, the products and services promoted to you are more likely to align with your interests and potential needs.

Benefits of Personalization

Instead of encountering entirely random commercials, you can influence the types of ads presented. This can make the interruption less frustrating.

The goal is to present you with offers for items you might genuinely find useful, rather than completely irrelevant products.

Ultimately, if advertisements are unavoidable, ensuring their relevance through Hulu’s settings can improve your overall viewing experience.

Customize Your Hulu Advertising Preferences

Begin the process by accessing your account settings. This is achieved by selecting your profile picture, located in the upper-right corner of the Hulu interface, and then choosing "Account" from the displayed menu.

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Subsequently, a password prompt will appear to safeguard your account and prevent unauthorized access.

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Within the account section, locate the "Privacy and Settings" area. From there, select the "Personalize Advertising Experience" option to proceed.

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You will then encounter a questionnaire consisting of 13 questions designed to gather information about your interests, purchasing habits, and potential product needs.

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Related: How to Watch Hulu on Ubuntu and Other Linux Distributions

These questions are generally broad in scope, for instance, "Are you planning to purchase a vehicle within the next six months?" or "How would you describe your approach to clothing shopping?". Your responses will help advertisers partnered with Hulu better tailor advertisements to your preferences and shopping style.

As an illustration, regarding car advertisements, you can indicate you are "Not interested, satisfied with current transportation." This action will suppress car-related ads, resulting in a more focused viewing experience.

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Should your preferences change after initially answering a question, you have the ability to clear your previous response by utilizing the "clear answer" link provided alongside each survey item.

Take Control: Swap Ads You Dislike

Should the advertisements displayed continue to lack relevance, even after completing the preference survey, Hulu provides an alternative through its "Ad Swap" feature.

This functionality manifests as a button located in the upper-right corner of each advertisement presented during your viewing experience. If a particular commercial is unwanted, it can be exchanged by activating the button and selecting from a choice of three alternative ads.

It's important to note that utilizing the Ad Swap function will cause the selected advertisement to begin from its initial point, regardless of how close the original commercial was to completion.

Opting for Hulu's "No Commercials" Subscription

For viewers seeking an ad-free experience, Hulu provides a "No Commercials" plan. This option involves an additional monthly fee of $4, significantly decreasing the frequency of advertisements during streaming.

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It’s important to note that this plan doesn’t eliminate all ads. Certain programs still include advertisements at the start and conclusion of each episode. A comprehensive list of affected shows is available for review here.

Even if your preferred shows are on this list, utilizing the Personalized Viewing Experience survey can be beneficial. This ensures you won't be shown irrelevant advertisements, such as promotions for mobile phones when you already own one.

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The acquisition of streaming rights for content carries substantial costs. While advertisements can be disruptive, they are essential for maintaining a legitimate platform to view favored shows in high definition on devices like iPhones, shortly after their television broadcast.

Hulu’s Personalized Advertisement Experience aims to improve ad relevance. Viewers can expect to see promotions for products they regularly use or consider purchasing.

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