Apple Event: All Announcements - What's New?

Apple's September Event: A Recap

The annual September product announcement from Apple has arrived once more.

September traditionally signifies two key occurrences: enjoying the music of Earth, Wind & Fire, and the unveiling of the latest iPhone models by Apple – often a lineup of multiple devices.

Key Announcements from the Event

Apple hosted a remotely broadcast event earlier today, originating from its headquarters in Cupertino, California.

For those who were unable to view the full hour-long presentation, or simply desire a concise summary, a breakdown of the key announcements is provided below.

• The event was streamed live from Apple’s campus.
• A range of new iPhone models were revealed.
• The presentation covered the most important updates and features.

This recap offers a distilled version of the entire event, presented in a bullet-point format for easy comprehension.

The information provided ensures you remain informed about Apple’s latest innovations without needing to dedicate significant time to watching the complete stream.

Updated iPad Models

Both the standard iPad and the iPad mini have received significant updates. Here's a detailed overview of the new features for each device.

New iPad Specifications:

• The device is powered by the A13 Bionic chip. This chip was initially released in 2019 with the iPhone 11. Apple claims a 20% performance increase across all functions compared to the previous generation.
• An upgrade to the front-facing camera is included. It now features a 12-megapixel ultrawide lens, an improvement over the prior 8-megapixel version.
• Center Stage functionality has been incorporated. This feature, originally found on the iPad Pro, dynamically adjusts the front-facing video to maintain focus on the user as they move.
• The starting price is $329, with a special educational price of $299. Pre-orders are available today, and shipping will commence next week.

New iPad mini Details:

• A complete redesign has been implemented. This includes slimmer bezels and more rounded edges for a modern aesthetic.
• The display size has been increased to 8.3 inches, up from 7.9 inches. Importantly, the overall device dimensions remain unchanged.
• Performance has been significantly enhanced. The CPU is now 40% faster, and the GPU boasts an 80% speed improvement.
• A transition to USB-C connectivity has been made.
• A 5G-enabled model will be available.
• The rear camera has been substantially upgraded to a 12MP sensor with True Tone flash. Like the standard iPad, the front camera now includes a 12MP ultrawide lens and supports Center Stage.
• Compatibility with the second-generation Apple Pencil is now offered.
• The iPad mini starts at $499. Orders can be placed starting today, with shipping scheduled for next week.

Apple Watch

The presentation of the Apple Watch began with the unveiling of several new functionalities for iOS 8. These include fall detection specifically for cyclists, as well as refined algorithms for calculating calorie expenditure during e-bike usage.

Following these software updates, Apple announced a new iteration of the Watch – designated the Series 7.

Apple Watch Series 7: Key Features

Significant improvements were made to the display, achieved by minimizing the borders surrounding it. This resulted in a screen area that is 20% larger than previous models.

The increased screen size facilitates larger buttons throughout the user interface, enhancing usability.

• A new swipe-based predictive keyboard has been implemented, streamlining text input while mobile.
• Apple asserts that the Series 7 boasts the most durable display yet, exhibiting enhanced crack resistance.
• Notably, it is the first Apple Watch to achieve IP6X certification, signifying complete protection against dust ingress.
• An evolved charging system, coupled with a new USB-C charger, enables charging speeds that are 33% faster.
• The Series 7 will be available starting at a price of $399, with shipping commencing “later this fall.”

These enhancements collectively represent a substantial upgrade to the Apple Watch experience.

The focus on durability, usability, and charging speed demonstrates Apple’s commitment to refining its wearable technology.

Introducing the New iPhone Lineup

Apple has unveiled a collection of four new iPhone models: the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max. These devices boast enhanced processing power, improved camera systems, and extended battery performance.

These latest iterations represent a significant advancement in smartphone technology, offering users a range of options to suit their individual needs and preferences.

iPhone 13 and iPhone 13 mini: Key Features

Both the iPhone 13 and iPhone 13 mini are powered by Apple’s innovative A15 Bionic chip. This chip incorporates a six-core CPU – featuring two high-performance cores and four high-efficiency cores – alongside a four-core GPU and a significantly upgraded neural engine for advanced on-device machine learning capabilities.

• The devices are constructed with a “ceramic shield front”, which Apple asserts provides superior durability compared to other smartphone glass.
• They also feature an IP68 water resistance rating.
• Display brightness has been increased by 28%.
• The iPhone 13 has a 6.1-inch display, while the iPhone 13 mini offers a more compact 5.4-inch screen.
• A new “Cinematic” mode leverages machine learning to dynamically adjust the camera’s focus, creating professional-looking video effects.
• The base storage option has been upgraded to 128 GB, eliminating the 64 GB model.
• Battery life has been extended by 1.5 hours on the iPhone 13 mini and 2.5 hours on the iPhone 13.
• The iPhone 13 will be available starting at $799, and the iPhone 13 mini at $699.

iPhone 13 Pro and iPhone 13 Pro Max: Advanced Capabilities

The iPhone 13 Pro and iPhone 13 Pro Max also incorporate the durable “ceramic shield front” and feature an enhanced A15 Bionic chip, this time with a five-core GPU for even greater graphical performance.

A highly anticipated feature is the introduction of a display capable of dynamically adjusting its refresh rate up to 120 Hz, resulting in exceptionally smooth scrolling and animations.

• These models are equipped with a triple-camera system on the rear, comprising a telephoto lens with 3x optical zoom, an ultrawide lens, and a wide-angle lens.
• Night mode functionality has been expanded to encompass all three cameras, including the telephoto lens.
• The iPhone 13 Pro comes in a 6.1-inch size, while the iPhone 13 Pro Max features a larger 6.7-inch display.
• For users requiring substantial storage capacity, new 1 TB models are being offered.
• The iPhone 13 Pro starts at $999, and the iPhone 13 Pro Max at $1099.
• Pre-orders will begin on September 17th, with shipping commencing on September 24th.

Recent Apple Updates and Features

The release of iOS 15 is scheduled for Monday, September 20th. This update brings a variety of new features and improvements to Apple’s mobile operating system.

Expansion of Fitness+

Apple’s Fitness Plus service is undergoing a significant expansion. It is now becoming available in 15 additional countries.

• These newly supported regions include Austria.
• Brazil and Colombia are also among the countries gaining access.
• France, Germany, and Mexico are now included in the rollout.
• Russia is another country where Fitness Plus will be available.

Workouts within the service will be presented in English, with subtitles offered in six different languages. This ensures broader accessibility for users.

New Group Workout Functionality

A new feature, group workouts, is being introduced. These can be initiated directly from either iMessage or FaceTime.

This functionality allows users to seamlessly integrate their social interactions with their fitness routines. It enables multitasking during both hangouts and exercise sessions.

Find My Integration for MagSafe Wallet

The MagSafe wallet is receiving an update to its tracking capabilities. It will now be possible to view the wallet’s last known location.

This is achieved through integration with the Find My app. The feature is designed to assist users in locating their wallet if it becomes detached from their iPhone.