Google's Media Push: Softening Tech's Image?

Google's New Entertainment Venture: 100 Zeroes

Reports indicate that Google is developing a film and television project internally, codenamed 100 Zeroes.

A recent article published by Business Insider suggests the primary goal of this initiative is to cultivate a more favorable perception of Google’s offerings among younger demographics, and technology in general.

Distribution Strategy

Notably, Google does not plan to distribute these productions through its own platforms, such as YouTube or a dedicated streaming service similar to Apple TV+.

Instead, the company intends to partner with established studios to handle the distribution of the content.

Collaboration with Range Media

Google has clarified that 100 Zeroes is not the creation of a new production studio.

The company’s Platforms & Devices team is collaborating with the production company Range Media on this project.

Focus on Emerging Technologies

According to a statement provided to TechCrunch, the collaboration aims to facilitate the integration of advanced technologies into filmmaking.

“Our work with Range focuses on supporting creatives by incorporating innovative technologies and platforms – including XR and AI – into their projects,” Google explained.

This partnership will assist the creative community in leveraging cutting-edge tools.