GMC Hummer EV Sales Beat Tesla Cybertruck

Cybertruck Sales Decline and Market Performance

Recent sales figures indicate a significant decrease in demand for Tesla’s Cybertruck, falling from previous highs. This downturn has resulted in the GMC Hummer EV surpassing the Cybertruck in sales during the second quarter.

Sales Figures for Q2

According to data released by Cox Automotive, Tesla delivered only 4,306 Cybertruck units in the second quarter. This figure is slightly below the 4,508 GMC Hummer EV vehicles sold during the same timeframe.

The Ford F-150 Lightning continues to lead the electric truck segment, maintaining its position as the best-selling electric truck in the U.S. for the first quarter. However, even the Lightning experienced a decline, with 5,842 units sold in Q2 – the lowest quarterly total in over a year.

Hummer EV Sales Breakdown

It’s important to note that the GMC Hummer EV sales figure encompasses both the pickup truck and SUV versions. The distinction between these two variants is minimal, with the SUV model retaining characteristics typically associated with trucks rather than conventional sport utility vehicles.

Rivian R1T Sales Performance

Rivian is also facing challenges with its R1T electric truck. The company reported sales of just 1,752 units last quarter, a decrease from the 3,309 units sold during the corresponding period last year.

Cybertruck's Dramatic Sales Drop

The most substantial decline in sales has been observed with the Cybertruck. Initial deliveries began in December 2023, with sales ramping up to nearly 17,000 units in the third quarter of 2024. However, this momentum proved short-lived, as sales figures subsequently plummeted.

Potential Factors Influencing Sales

Determining the precise cause of this sales decline is complex. Possible contributing factors include potential brand damage linked to Elon Musk’s public statements and associations, or the Cybertruck’s current price point, which significantly exceeds the initially promised $40,000 price tag from its 2019 unveiling.

Production Capacity and Future Outlook

Tesla had previously projected an annual production capacity of 250,000 Cybertruck units. Currently, the company possesses considerable unused production capacity at its Texas manufacturing facility.

Elon Musk himself acknowledged the potential difficulties with the Cybertruck, stating, “We dug our own grave with Cybertruck.”