General Motors has unveiled a new logo, redesigned its website, and initiated a fresh “Everybody In” marketing campaign as part of a larger strategy to demonstrate the company’s shift toward a contemporary, dynamic, and inclusive organization committed to accelerating the widespread use of electric vehicles.

These updates were revealed on Friday during GM’s participation in the virtual 2021 CES technology exhibition, which officially commenced on January 11. The updated website will become accessible on January 11.

“This represents the fifth time GM has modified its logo throughout its 115-year history, and it’s arguably the most forward-thinking action we’ve taken since 1964,” stated Deborah Wahl, GM’s chief marketing officer, during a conference call with journalists on Friday. The previous all-uppercase GM logo has transitioned to a lowercase “gm” featuring a gentler blue gradient, symbolizing the clear skies of a future with zero emissions, and an underline beneath the “m,” referencing GM’s foundational Ultium battery platform. Wahl also noted that the empty space surrounding the “m” subtly resembles an electrical plug.

“It conveys optimism, injects energy and vitality, and mirrors our vision for the future,” she explained. “It builds upon our established legacy, maintaining recognizable consistency and trust. Ultimately, it aims to make our company more relatable, and this brand identity project was internally driven by a team of our designers who understood it represents all 164,000 of our employees.”

This initiative extends beyond a simple logo change and a series of new advertisements showcasing both everyday individuals and notable figures such as author Malcolm Gladwell, surfer Bethany Hamilton, gamer Erin A. Simon, and Peloton instructor Cody Rigsby. The goal is to portray a company that has genuinely transformed from a traditional, slower-paced automotive manufacturer into one that is agile, technologically advanced, and appealing to the next generation of vehicle buyers.

GM intends to inspire, and these changes are designed to initiate its overall transformation.

Substantial financial investment and resources are supporting this evolution. In November, GM announced it will allocate $27 billion over the next five years to the development of electric vehicles and autonomous technology, a 35% increase exceeding its investment in gasoline and diesel technologies, and aimed at accelerating product launches.

The company stated at the time that more than half of GM’s capital expenditure and product development resources will be dedicated to electric and electric-autonomous vehicle programs.

The U.S.-based automaker is also expediting its product release schedule and expanding its portfolio of EVs. GM plans to introduce 30 new electric vehicles to the global market by 2025, an increase from its previous commitment of 20 EVs by 2023. Over two-thirds of these launches will be available in North America, and every GM brand – including Cadillac, GMC, Chevrolet, and Buick – will be represented, according to the automaker.