Ultifi: GM's New Software Platform Launching in 2023

General Motors Introduces Ultifi Software Platform

General Motors is launching Ultifi, a comprehensive software platform for its vehicles beginning in 2023. Company leaders anticipate this platform will introduce a wide range of new functionalities.

These capabilities will include providing drivers with access to in-car subscriptions and utilizing over-the-air (OTA) updates to deliver new applications and services.

Enhanced Vehicle Control and Features

The Ultifi platform will grant vehicle owners increased control over all vehicle functions, extending even to the sensors. For example, automatic activation of child locks could be triggered by the car’s cameras detecting the presence of children in the rear seats.

Drivers will also gain access to subscription-based services, such as Super Cruise, GM’s advanced driver-assistance system offering hands-free operation.

A Shift in Automotive Software Strategy

“This represents a significant advancement in our software strategy,” stated Scott Miller, GM’s Vice President of software-defined vehicles, during a press conference.

“Currently, cars are simply enabled by software. With Ultifi, they will be fundamentally defined by it.”

Underlying Technology and Architecture

The platform is being constructed upon the company’s Vehicle Intelligence Platform (VIP). VIP provides the foundational hardware architecture and increased data processing capabilities.

Vehicles already equipped with VIP support OTA software updates, but GM asserts that Ultifi will accelerate these updates by consolidating all vehicle modules onto a unified platform.

Integration with Android Automotive

Ultifi will be integrated alongside Android Automotive, the operating system currently featured in select GM infotainment systems.

It’s important to note that Android Automotive OS differs from Android Auto, which functions as a secondary interface layered on top of the vehicle’s primary operating system.

Miller clarified the distinction, explaining that “Android Automotive represents a specific subset of in-car functionality, while Ultifi serves as a broader, overarching strategy.”

Leveraging the Linux Platform

Similar to Android, Ultifi will be based on Linux, a widely adopted developer platform.

GM’s decision to utilize Linux stems from a future intention to “open this up” and authorize third-party developers to create and launch in-car applications, according to Miller.

Rollout and Access Plans

Currently in development, Ultifi is scheduled to begin deployment in 2023.

Availability will initially be limited to vehicles capable of meeting the system’s substantial computing requirements.

Customers will have the option to purchase the vehicle outright or subscribe to various access plans, mirroring the model used for smartphone services, as explained by Miller.

This will result in a range of pricing and plan options, though GM has not yet disclosed specific details or revenue projections.

Expanding Connected Vehicle Services

This initiative aligns with a broader trend among major automakers to enhance vehicle connectivity.

Both General Motors and Ford have highlighted the potential for revenue generation through software and subscription services, and Ultifi represents another step in developing these business avenues.

A Business Expansion, Not a Transition

“We are not moving away from vehicle manufacturing,” Miller emphasized.

“We are expanding our business. The opportunity to create new revenue streams and leverage technology for additional applications complements our core business, rather than replacing it.”