Joor Expands to China: Wholesale Fashion Marketplace Opens New Office

JOOR Expands into China with New Shanghai Office

JOOR, a global online marketplace facilitating connections between fashion brands and retailers, has launched its inaugural China office located in the heart of Shanghai. This strategic move signals the company’s ambition for increased growth within the region.

Virtual Showrooms and Data-Driven Insights

Founded 11 years ago and headquartered in New York, JOOR functions as a digital showroom for brands. Traditionally, brands would present new collections to retail partners in physical showroom settings.

JOOR transforms these showrooms into live video experiences, a capability that has been particularly valuable during the recent pandemic.

Beyond virtual presentations, the platform equips brands with comprehensive data analytics tools. These tools enable detailed sales analysis, informing future production decisions.

Retail buyers also benefit from these insights, gaining visibility into trending brands and products to improve their forecasting accuracy.

Significant Growth in the APAC Region

This expansion into China builds upon a year of substantial growth for JOOR throughout the Asia-Pacific (APAC) region. New offices were previously established in Melbourne and Tokyo.

In 2021, wholesale volume ordered by retailers in APAC through JOOR increased by 139% compared to the previous year. Wholesale volume originating from APAC-based brands saw an even more significant rise, increasing by 419%.

Strategic Importance of the Shanghai Office

“The opening of JOOR Shanghai will enable us to deliver streamlined wholesale management solutions to a diverse array of premium brands and retailers throughout China,” stated Kristin Savilia, CEO of JOOR.

“This development reinforces our leading position in both North America and Europe, and we anticipate continued expansion across the entire Asia-Pacific region.”

JOOR’s Global Reach and Investment

Currently, the JOOR marketplace connects over 12,500 brands with more than 325,000 retailers worldwide.

The company has successfully secured over $35 million in funding through various investment rounds.

Notable investors include venture capital firms such as Battery Ventures and Canaan Partners, alongside the established Japanese trading house, Itochu, which has a history spanning 71 years.