Facebook’s dedicated research and development division, the NPE Team, has now made its newest application, E.gg, accessible to the general public. This application, a versatile creation platform characterized as a “digital zine maker” and a “GIF collage experience,” was initially revealed earlier this year, but access was limited to those on a waitlist until today. It is now available for download in the App Store.

The application enables users to design and distribute canvases, which are essentially artistic collages composed of a blend of text, images, and/or GIFs. The inclusion of GIFs is powered by Facebook’s acquisition of the Giphy GIF library in May. Any creation made within E.gg can be assigned a unique web address, allowing others to view your work even without having the application installed.

When E.gg was first presented this summer, Facebook Product Manager Jason Toff characterized it as a “new experimental platform for unique and imaginative expressions of identity and interests,” explaining that the project drew inspiration from the “uninhibited and exploratory atmosphere of the early internet.”

Essentially, the initial phase of the web fostered a greater degree of unconventional and imaginative content, as users were actively discovering the possibilities of the medium—ranging from animated GIFs to unconventional typography and visually busy website designs.

E.gg seeks to determine if a more relaxed and inventive tool can empower individuals to express themselves with greater freedom.

Facebook reports that during its beta testing period, users utilized E.gg to produce fan pages, instructional guides, commemorative tributes, personal profiles, collages, recipes, and a variety of other content.

During its beta phase, the application also received criticism from artists who alleged that it was utilizing their artwork without authorization or attribution. These artists claimed the tool was incorporating their GIFs without proper credit. Facebook responded by acknowledging these concerns and stated that the ongoing beta testing was intended to gather feedback and address such issues before a full launch. The company indicated it would postpone wider distribution until these problems were resolved.

Facebook states that it has now resolved the attribution concerns. A desktop version is currently testing an “attribution” feature located in the bottom left corner of each page. On mobile devices, users can tap “bits” to view the creator of the artwork, according to the company.

E.gg is available for free download from the iOS App Store in the United States. Users can also preview a selection of example creations at http://e.gg.