Severance on Apple TV+: Explore the Mind-Bending Series

Expanding the "Severance" Universe: Apple's Transmedia Approach

Apple has consistently been developing the narrative surrounding its Apple TV+ series, “Severance,” through a variety of digital avenues. These include online resources, digital books, audio podcasts, and other supplementary content. The show’s dedicated fanbase is also actively contributing to this expansion.

Leveraging its considerable platform reach, the technology company based in Cupertino has efficiently disseminated these materials. This supplemental content enriches the show’s storytelling, providing viewers with additional insights into Lumon Industries, the enigmatic corporation central to the plot, and its various characters.

Behind-the-Scenes Insights

A companion podcast featuring the show’s creator, Ben Stiller, and lead actor, Adam Scott, offers a detailed exploration of the production process. It delves into the technical aspects of filming specific scenes and provides other exclusive behind-the-scenes content.

Critical Acclaim and Societal Resonance

“Severance” currently stands as the most-watched series on Apple TV+. The show has garnered significant recognition, including awards, for its innovative cinematic techniques, direction, and production design.

However, its appeal extends beyond technical merit. “Severance” deeply resonates with audiences by reflecting a widespread dissatisfaction with aspects of contemporary American society.

Themes and Broader Appeal

The series tackles complex themes with a subtly absurdist approach. It examines the potential dangers of unchecked capitalism, the challenges of achieving work-life balance, the oppressive nature of corporate structures, issues of classism, and the potential downsides of technological advancement.

Consequently, “Severance” is attracting a wider audience than typically associated with science fiction programming.

A Modern "Puzzle Box" Experience

The marketing strategy for this “puzzle box-style” television series is noteworthy. Online content is intentionally integrated into the show itself, creating an immersive experience for viewers.

This approach echoes similar tactics employed in the past with the popular series “Lost,” where associated websites provided supplementary clues to unravel the show’s mysteries, such as information regarding the Dharma Initiative.

A Defined Narrative Arc

Unlike “Lost,” the creators of “Severance” have assured audiences that they possess a clear vision for the series’ overall narrative and its ultimate conclusion. This assurance enhances the enjoyment of exploring the online clues and unraveling the show’s complexities.

Below is a compilation of supplemental materials designed to expand the “Severance” universe and offer foreshadowing of future developments.

Expanding the World of "Severance"

For viewers captivated by the enigmatic series "Severance," numerous companion experiences exist to deepen engagement with the show’s intricate narrative. These resources offer insights into the characters, lore, and production of this critically acclaimed program.

Official Companion Literature

• “Severance: The Lexington Letter”, published by Apple Books, presents a compelling story told through the eyes of Margaret “Peg” Kincaid. This narrative unveils unsettling truths about Lumon Industries, her employer.

Included with this digital publication is the Macrodata Refiner’s Orientation Booklet. This booklet, designed for newly severed employees, features a unique take on a familiar digital assistant – a severance chip reimagining Microsoft’s Clippy.

“The You You Are”, also available through Apple Books, is a work penned within the series by Dr. Ricken Lazlo Hale, PhD.

This companion book, offered as both an ebook and audiobook, comprises the initial eight chapters of Ricken’s exploration of self-discovery and unusual personal experiences.

Audio and Social Media Experiences

• The Severance Podcast with Ben Stiller & Adam Scott, produced by Audacy, provides listeners with recaps and behind-the-scenes insights. The podcast also features interviews with cast members.
• Explore Lumon Industries’ LinkedIn profile. Here, fans can discover the foundational concepts of founder Kier Eagan, including his nine core principles: Vision, Verve, Wit, Cheer, Humility, Benevolence, Nimbleness, Probity, and Wiles.

The page showcases corporate messaging focused on fulfillment and improvement, alongside recruitment efforts for the fictional town of Kier. The subtly unsettling tone mirrors real-world corporate communication.

Follow Apple TV’s official accounts on platforms like Instagram, X, YouTube, Facebook, and TikTok. These channels share “Severance” promotions, footage, and content from pop-up installations, such as the one at Grand Central Terminal in NYC.

Occasionally, these accounts release cryptic clues, like messages encoded in Morse code.

• Delve into a Reddit AMA with “Severance” creator Dan Erickson. Though several years old, this Q&A session offers valuable insights and addresses fan questions.

Erickson, for example, dismissed the simulation theory, affirming the physical reality of the office setting.

• Immerse yourself in Apple TV’s “Music to Refine To” playlist on YouTube, created in collaboration with ODESZA.

This eight-hour playlist provides a focused work environment with tracks like “MDR File Assignment,” “Music Dance Experience,” and “Outie Departure.”

Interactive and Promotional Content

• Experience Roku’s Free Fan Experience. This partnership with Apple TV+ offered a Season 2 preview, including character introductions and exclusive cast interviews.

The experience is now accessible through Roku Search.

Discover the Lumon Terminal Pro listing on Apple.com.

Added in March 2025, this listing wasn’t for a purchasable product but linked to a behind-the-scenes video showcasing the use of Mac computers during the “Severance” editing process.

Unofficial Social Media Presence for "Severance"

Beyond official channels, the world of "Severance" extends into various online communities and platforms. These spaces are largely fan-driven, offering unique insights and creative content.

TikTok: Lumon Industries

A TikTok account exists under the name Lumon Industries. While the videos are created using footage reminiscent of Apple’s marketing style, the account appears to operate independently.

Content on this platform includes retro-style videos depicting the town of Kier, alongside excerpts from the Lumon Management Program (LUMP).

LUMP materials offer guidance on maintaining employee productivity, such as recommending the elimination of distractions to allow focus on “important and mysterious” tasks.

Other Platforms

Lumon Industries also maintains profiles on X (formerly Twitter), Instagram, Threads, and YouTube. However, it’s important to note that these accounts are not officially verified or managed by Apple.

Reddit Communities

Reddit serves as a hub for "Severance" discussion and speculation. Users actively participate in several dedicated subreddits:

• r/SeveranceAppleTVPlus: A community focused on the show and its connection to Apple.
• r/SeveranceTVshow: General discussions about the television series.
• r/WelcomeToLumon: Specifically dedicated to the fictional Lumon Industries.
• r/okbuddyseverance: A space for sharing humorous content and "shitposts" related to the show.

Tumblr Fanbase

The "Severance" fandom has also established a presence on Tumblr. This online community features fan blogs and original artwork inspired by the series.

"The You You Are" on Goodreads

As a prop within the show, "The You You Are" book has garnered attention from fans. Readers can leave reviews on Goodreads.

One notable review states: “Bullies are nothing but bull and lies. I am looking forward to reading the book in its entirety, but every time I order a copy, it gets stolen off my front steps. So frustrating.”

Engaging Fan Creations Inspired by "Severance"

The popularity of Apple TV+'s "Severance" has spurred a vibrant community of fans creating their own immersive experiences. These projects offer deeper engagement with the show's intriguing world.

Interactive Online Experiences

Several online platforms allow fans to actively participate in the "Severance" universe. These range from simulations of Lumon's work environment to automated philosophical musings.

• Lumon Industries Website: A meticulously crafted fan-made website, developed by programmer Daniel Shiffman and his online community, simulates the role of a Macrodata Refinement (MDR) employee. Users can categorize numbers into designated bins, mirroring the show’s core activity. While differing slightly from the on-screen software – lacking specific “temper” labels – it includes a subtle reference to a scene from Season 2, Episode 1.
• You You Are Bot: Also created by Shiffman, this automated bot on Bluesky and X shares excerpts from Dr. Ricken Hale’s book. For example, it posts lines such as: “A society adrift dines on illusions, but the famished mind feasts upon profundity hidden within reality’s kaleidoscope.” The bot’s underlying code is publicly available on GitHub.
• Severance Wiki: A comprehensive, fan-maintained wiki serves as a central hub for information about "Severance." It covers characters, music, filming locations, episodes, key events, and fan theories. Alternative wikis can also be found on Fandom and wikiwand.
• Sims 4 Lumon Office: Players of the Sims 4 can now recreate the unsettling atmosphere of Lumon Industries within the game, thanks to a fan-created office environment.

Further Fan-Generated Content

Beyond interactive experiences, fans have also produced visual and merchandise-based tributes to the show.

• Dr. Ricken Hale’s Home Tour: A fan has created a virtual tour of Dr. Ricken Hale’s distinctive mid-century modern home, as featured in the series.
• Unofficial Merchandise: Due to the absence of official merchandise from Apple, independent creators have stepped in to meet fan demand. Particularly noteworthy are the designs from Night Gardener and Defiant Jazz, offering unique apparel options.

These fan projects demonstrate the profound impact of "Severance" and the dedication of its audience to expanding and exploring its captivating narrative.

A Deep Dive into the "Woemeter" Prop from Severance

Prop company make3 has revealed the intricate process behind creating the “woemeter” device featured in Season 2, Episode 7 ("Chikhai Bardo") of “Severance.” This prop isn't merely for show; it’s a completely operational piece of equipment.

Construction and Functionality

The device incorporates a variety of repurposed components, including knobs and switches sourced from vintage electronics and other locations. This careful selection allows for a high degree of customization.

Specifically, the prop allows for the programming of unique movement patterns for the needles that display the “woe modes.” This adds a layer of realism and complexity to the visual representation of the show’s themes.

Additional News and Information

Interestingly, a Severance-inspired advertisement from State Farm has surfaced. This has sparked discussion among fans regarding potential commercialization of the show’s intellectual property.

Season 2 of “Severance” is currently available for streaming on Apple TV+. The series also recently became accessible on Android mobile devices.

Season Details and Fan Engagement

The second season premiered on January 17, 2025, and consists of ten episodes. The season finale is scheduled to air on March 21, 2025.

Readers are encouraged to share their favorite fan-created Severance experiences. Submissions can be sent to sarahp@techcrunch.com.