Automotive Robotics: Ford, Toyota & Hyundai Investment Explained

The Expanding Role of Robotics in the Automotive Industry

The automotive industry's engagement with robotics isn't a recent development. Automation and robotic systems have been integral to manufacturing processes for a considerable period. They are also fundamentally important to the ongoing development of Autonomous Vehicles (AVs).

However, a notable shift is occurring. Numerous automotive companies are now significantly expanding their involvement in the broader field of robotics, extending beyond traditional manufacturing applications.

Insights from TC Sessions: Mobility 2021

During TC Sessions: Mobility 2021, a panel discussion featured experts from three leading automakers. The conversation centered on each company’s distinct strategies regarding robotics integration.

Toyota Research Institute was represented by Max Bajracharya. Mario Santillo spoke on behalf of Ford, and Ernestine Fu participated from Hyundai Motor Group.

The discussion explored the diverse ways these companies are approaching robotics, and their visions for the future.

Automakers' Diverse Robotics Approaches

Each automaker is pursuing robotics with a unique focus. This includes exploration of areas beyond vehicle assembly and traditional automation.

The panel highlighted the potential for robotics to impact a wide range of applications within the automotive ecosystem. This signifies a strategic move towards greater control and innovation in the robotics space.

The conversation underscored the growing recognition that robotics is no longer simply a tool for manufacturing, but a core technology shaping the future of mobility.

The Automotive Industry's Growing Focus on Robotics

A common question arises regarding the automotive sector's increasing engagement with robotics. Beyond current investments in manufacturing processes and the development of self-driving cars, what drives the strong interest of numerous automakers in firms such as Boston Dynamics and Agility Robotics?

Expanding Beyond Traditional Applications

The automotive industry is actively exploring robotics for applications extending beyond conventional factory automation. This signifies a strategic shift towards broader technological integration.

Illustrative Examples of Investment

Several key initiatives demonstrate this trend. Toyota, for instance, is currently developing a comprehensive prototype city designed to integrate humans, robots, and artificial intelligence in a cohesive environment.

Financial Commitment to Robotics and Autonomy

Further solidifying this commitment, Toyota AI Ventures has established a $100 million investment fund. This fund is specifically dedicated to supporting innovation in both robotics and autonomous technologies.

Strategic Implications

These investments suggest that automakers envision a future where robotics plays a pivotal role not only in production but also in broader societal applications. This includes potential advancements in logistics, delivery services, and even personal mobility.

The Pursuit of Innovation

The automotive industry’s enthusiasm for robotics reflects a proactive approach to innovation. Automakers are seeking to position themselves at the forefront of technological advancements that will shape the future of transportation and beyond.

The Significance of Concept Vehicles

Automotive concept vehicles have long been a staple of the industry. However, Hyundai’s recent unveiling of the Ultimate Mobility Vehicle (UMV) generated considerable attention due to its unconventional design.

Notably, the UMV features sizable, deployable legs enabling it to traverse challenging off-road terrain.

Hyundai's Innovative Mobility Solution

A scaled-down version of Hyundai’s “walking car” robot has been developed for cargo transport and integration with drone-based transportation systems.

This adaptation expands the potential applications of the original concept, showcasing its versatility.

• Hyundai has refined its robotic ‘walking car’ to facilitate both cargo delivery and passenger transport via drone integration.

The development highlights Hyundai’s commitment to exploring novel mobility solutions. UMV represents a significant step towards realizing these ambitions.

Further advancements are expected as the technology matures and finds practical applications in various sectors.

Eldercare

The demographic shift towards an aging population in Japan has been extensively documented. This trend has significantly influenced the development of robotics, particularly within companies like Toyota.

Technological Solutions for Senior Care

Recent demonstrations at the Consumer Electronics Show (CES) highlighted innovative technologies designed to assist both elderly individuals and those who provide their care.

These advancements aim to address the challenges presented by an increasingly older society.

Focus on Assistance and Support

The showcased technologies focused on providing practical support for daily living.

• Solutions included robotic companions for social interaction.
• Assistive devices were presented to aid with mobility.
• Remote monitoring systems were demonstrated to enhance safety.

Caregivers can benefit from these tools by reducing their workload and improving the quality of care provided.

The integration of technology into eldercare represents a growing area of innovation.

It’s a response to the evolving needs of a global population experiencing increased longevity.

Supporting Future Innovation Through Research Investment

A significant investment has been made by Ford in the University of Michigan, marking a commitment to advancing technological development. Santillo explained the rationale behind the company’s decision to participate in foundational robotics research.

Details of the Investment

Ford is broadening its robotics research capabilities with a $75 million investment in a new facility at the University of Michigan. This expansion signifies a dedication to pioneering work in the field of robotics.

• The initiative involves Ford’s expansion of robotics research into a state-of-the-art, $75 million facility located at the University of Michigan.

This collaboration aims to foster innovation and cultivate the next generation of robotics experts. The partnership will allow for exploration of cutting-edge technologies and solutions.

Robotics is a key area of focus for Ford, as it seeks to improve manufacturing processes and develop advanced autonomous systems. Early involvement in research is considered crucial for long-term success.

Build vs. Buy: A Strategic Dilemma

Companies venturing into new technological landscapes frequently face a critical decision: should they develop solutions internally, or should they acquire an existing company already established in that field? Hyundai’s forthcoming acquisition of Boston Dynamics exemplifies a preference for the latter approach.

This raises the question of whether competitors, such as Ford, might explore similar acquisitions, potentially targeting companies like Agility Robotics, the creators of the Digit robot.

Hyundai's Acquisition Strategy

Hyundai is set to gain a controlling stake in Boston Dynamics, demonstrating a belief in the value of acquiring proven robotics expertise.

This move suggests a strategic focus on accelerating their entry into the robotics market through established capabilities rather than solely relying on internal development.

Ford and the Potential for Similar Moves

Discussions surrounding robotics and automation are actively taking place within Ford.

Considering the advancements made by Agility Robotics with their Digit humanoid robot, a potential acquisition by Ford cannot be discounted.

• Hyundai’s acquisition signifies a controlling interest in Boston Dynamics.
• Ongoing conversations regarding robotics are occurring at Ford.

The decision to build or buy remains a pivotal one for automotive manufacturers navigating the evolving landscape of robotics and automation.