everafter Raises $13M to Revolutionize Customer Offboarding

EverAfter Secures Seed Funding for Customer Experience Platform

EverAfter has successfully raised $13 million in seed funding to further develop its no-code platform. This tool is designed to optimize customer onboarding and improve retention rates for business-to-business (B2B) clients.

The platform allows businesses to seamlessly integrate personalized customer portals directly into their existing products.

Company Origins and Vision

Founded in 2020 in Tel Aviv by Noa Danon and Tal Shemesh, EverAfter addresses a perceived gap in the user-product experience. CEO Danon, leveraging her background in project management, identified a need for improved customer engagement.

The company’s name, EverAfter, reflects the importance of ongoing customer relationships in the SaaS model, as highlighted by Danon in a discussion with TechCrunch.

Platform Capabilities and Functionality

EverAfter’s no-code platform empowers customer success teams to rapidly construct websites – within weeks – utilizing a drag-and-drop interface. This allows for the inclusion of resources like training materials, project timelines, task management features, and meeting recaps.

The platform then allows for customized views for individual users, and integrates into existing products via a simple code snippet.

Integration with existing customer relationship management (CRM), project management, and service ticketing systems is a key feature. Direct updates to platforms like Salesforce and HubSpot are also facilitated through a dedicated interface.

Danon describes the platform as providing customers with a dedicated space within the product itself.

Investment Details

The seed round was co-led by TLV Partners and Vertex Ventures, with participation from angel investors Benny Shneider, Zohar Gilon, and Amit Gilon.

Industry Trends and Competitive Landscape

Yanai Oron, a general partner at Vertex Ventures, notes that many companies attempting to independently address customer churn or improve relationship management often encounter significant challenges. This underscores the inherent complexity of the problem.

While numerous startups are emerging in this space, EverAfter distinguishes itself by offering the capacity to manage a large customer base – thousands of users – from the outset, rather than simply providing a dashboard.

Oron emphasizes the growing sophistication of the customer success field and the increasing demand for advanced tools. The shift towards self-service and customer empowerment, accelerated by the COVID-19 pandemic, is driving this trend.

Companies are becoming more comfortable allowing customers to independently manage aspects of their experience, freeing up research and development resources.

Client Success and Impact

Current clients of EverAfter include Taboola, AppsFlyer, and Verbit. Verbit has reported that its customer success managers are saving approximately 10 hours per week on customer communication thanks to the platform.

This efficiency gain is particularly significant given that unplanned customer churn is estimated to cost U.S. companies $35.3 billion annually, according to CallMiner.

Software Offerings and Future Plans

EverAfter provides both customer success and partner management software, offering clients the choice between a high-touch service model or self-service kits and templates.

The newly acquired funding will be allocated to enhancing platform integration capabilities and expanding into new application areas.

Since its inception, EverAfter has grown to a team of 20 employees and serves 30 customers. The founders intend to leverage the data collected on customer interactions to refine their offerings.

“We aim to be the primary solution companies utilize to understand and optimize the relationship between their customers and their customer success teams,” Danon stated.

The company plans to further develop features related to key customer interactions, such as onboarding and business reviews.