eBay to Acquire Tise: Expanding Social Commerce Presence

eBay to Acquire Social Marketplace Tise

eBay announced on Monday its intention to acquire Tise, a social marketplace specializing in pre-owned fashion and home décor. The specifics of the financial agreement have not been made public.

According to the company, integrating Tise, which is headquartered in Oslo, Norway, will provide access to a demographic of Gen Z and millennial consumers. Tise’s community-based functionalities will be incorporated into eBay’s existing consumer-to-consumer platform.

Key Features of Tise

• The ability for users to follow individual sellers.
• Options to like and comment directly on listings.
• Personalized product recommendations tailored to user preferences.
• A strong emphasis on currently available items.

Tise previously received investment from eBay Ventures in 2022, marking the initial stage of collaboration.

Oliver Klinck, VP, GM Global Markets Success and C2C at eBay, stated that the acquisition represents a logical progression of their investment in Tise. He believes it will accelerate Tise’s strategic goals and foster innovation.

Strategic Implications for eBay

With Tise’s fashionable inventory, dedicated user base, and focus on social interaction, eBay aims to bolster its C2C offerings and establish a stronger connection with younger generations of shoppers.

This acquisition signals eBay’s commitment to modernizing its platform, expanding its social commerce capabilities, and increasing its influence within the growing sustainable retail sector.

The completion of the acquisition is anticipated before the end of the fourth quarter of 2025, contingent upon the fulfillment of standard closing requirements.

Eirik Frøyland Rime, CEO and co-founder of Tise, expressed that their company has consistently prioritized making resale accessible, enjoyable, and inspiring as a means of promoting sustainability.

He further noted that eBay shares this vision and, with their backing, Tise will be able to refine its community-focused approach and broaden participation in the social marketplace.

Established in 2014, Tise has secured $45 million in funding, as reported by the market intelligence firm Tracxn.