Contra Integrates with TikTok - LinkedIn Features on TikTok
Contra and TikTok Partner to Showcase Freelance Portfolios
Contra, a professional networking platform designed for freelance professionals, is collaborating with TikTok. This partnership enables users to display their resumes and portfolios directly through TikTok Jump, TikTok’s integration tool for third-party applications.
Expanding Professional Visibility on TikTok
The integration allows creators to seamlessly connect their Contra profile to their TikTok videos. This provides a direct pathway for showcasing their professional capabilities.
Creators can now incorporate a “View My Portfolio” link into their TikTok content. This link, when tapped, directs viewers to the creator’s Contra profile, where they can review services offered and initiate collaboration requests.
Streamlining Client Acquisition
Contra asserts that this integration simplifies the process of sharing professional work and generating new client leads. Future plans include a Jump integration for companies.
This forthcoming feature will allow hiring organizations to post job opportunities on TikTok, with applications submitted directly through a viewer’s Contra profile. The partnership aims to provide independent workers with alternatives to conventional resumes.
Statements from Contra’s Leadership
“Given TikTok’s prominence as a resource for career guidance and job discovery, it’s logical that creators should also have the ability to present their professional work on the platform,” stated Ben Huffman, founder and CEO of Contra.
Recent Funding Rounds
Earlier this year, Contra secured $14.5 million in Series A funding. This round was spearheaded by Unusual Ventures, with contributions from Cowboy Ventures and Atelier Ventures, led by Li Jin.
Subsequently, the company raised $30 million in Series B funding just two weeks ago. NEA led this round, with continued participation from Unusual Ventures and Cowboy Ventures.
A Shift from Role-Based to Project-Based Profiles
Contra is positioning itself as a platform where professionals build profiles centered around project-based experience. This contrasts with the role-based profiles commonly found on platforms like LinkedIn.
The company’s objective is to facilitate the creation of robust referral networks for independent workers, ultimately leading to new opportunities. Unlike LinkedIn’s open connection model, Contra necessitates prior work experience within a user’s network.
Reaching Younger Audiences
This collaboration with TikTok allows Contra to connect with a broader audience of Millennial and Gen Z users. It potentially opens doors to new career prospects for these demographics.
TikTok Jump and Expanding Integrations
Since the launch of TikTok Jump in June, the social media platform has established partnerships with numerous companies. These include Quizlet, Wikipedia, BuzzFeed, and Jumprope, all of whom have developed custom integrations within the TikTok app.
