Facily Raises $366M, Valued at $850M - Social Commerce Growth

Facily Secures Substantial Funding for Expansion

Facily, a social commerce marketplace headquartered in São Paulo, has successfully completed multiple funding rounds, totaling over $366 million within the past year.

Recent Investment Highlights

The company most recently finalized a $250 million Series D funding round. This investment was spearheaded by DX Ventures and Delivery Hero, a Berlin-based firm, with Citius serving as a co-anchor investor. This latest round has established Facily’s valuation at $850 million.

Previous Funding Rounds

Prior to the Series D, Facily secured significant capital through earlier rounds:

• Series C: $63 million led by Glade Brook, with participation from Tiger Global Management and others.
• Series B: $41 million led by Luxor Capital, including Founders Fund and existing investors.
• Series A: $12 million co-led by Quona Capital and Monashees, with Canary and other partners contributing.

Tru Arrow participated in each of these funding stages.

Rapid Growth and Future Prospects

Notably, none of these financing events were publicly disclosed until now, all occurring within the last 12 months. Facily has reported a 43-fold increase in sales volume between January and September. In October alone, the platform facilitated the delivery of over 7 million items.

Sources indicate that Facily is currently seeking additional funding, potentially exceeding $1 billion in valuation.

Company Mission and Founding

Founded in 2018 by Diego Dzodan, Luciano Freitas, and Vitor Zaninotto, Facily’s core mission is to overcome the obstacles of conventional e-commerce. The aim is to provide more affordable products to low-income communities in Brazil and throughout Latin America.

Innovative E-commerce Model

Facily strives to create a more accessible e-commerce experience. It aims to offer producers better compensation while simultaneously providing lower prices to consumers through its gamified application.

The app connects buyers to the most competitive prices via group purchasing. Facily simplifies online shopping for lower-income individuals by offering convenient pickup locations and diverse payment methods – including bank transfers and cash – without incurring shipping fees.

This model is particularly relevant in Latin America, where a significant portion of the population lacks access to traditional banking services. The ability to purchase online without a credit or debit card expands access to a wider consumer base, potentially reducing costs compared to in-person purchases.

Addressing a Significant Market Need

Facily’s co-founder and CEO, Dzodan, emphasizes that approximately 85% of the Brazilian population falls into the low-income bracket.

“These consumers allocate around 65% of their household income to food and have historically been largely excluded from traditional e-commerce platforms,” Dzodan stated. “Facily directly addresses this need, with a majority of our users experiencing online shopping for the first time.”

Market Position and Future Plans

The company believes it is only beginning to realize its full market potential.

Facily asserts that its application is currently among the top three most downloaded in Brazil, demonstrating rapid growth within the country (as per App Annie data) and achieving the fastest growth rate of any food e-commerce app globally.

While the startup has not disclosed specific revenue figures, it reports “exponential monthly growth” over the past year. This success is attributed to its asset-light business model and efficient logistics network.

The newly acquired capital will be allocated to national expansion, onboarding new vendors, enhancing technology, improving logistical intelligence, and refining the overall customer experience.

Investor Confidence

Jonathan Whittle, co-founder and managing partner at Quona, expressed his admiration for Facily’s vision. “From observing Facily’s partnerships with local farmers to visiting their warehouses, I’ve been deeply impressed by their commitment to making essential goods affordable for Brazilian families and profitable for producers,” he said. “The team’s potential is immense, and we are proud to support them.”

Jon Green of Luxor Capital echoed this sentiment, highlighting Facily’s comprehensive service offering and substantial growth prospects.

“A significant segment of the Brazilian population is currently underserved by e-commerce, and Facily’s innovative group buying model offers a compelling solution for cost savings,” Green noted.