Apple’s primary focus during today’s iPhone-centered presentation was clearly elsewhere, resulting in limited attention for its Beats product line. The company appears to prioritize its own audio solutions. Nevertheless, the Apple-owned brand did have some announcements to make today.

Compared to Apple’s own audio devices, the latest Beats offerings are distinctly positioned with affordability in mind. Priced at $50, the Beats Flex are considerably less expensive than their predecessors, the BeatsX, launching at roughly one-third of the earlier model’s cost. This pricing strategy is logical, given the substantial decrease in wireless earbud prices over the past several years, as Beats aims to establish a presence below the $100 mark.

These headphones maintain a similar design with a yoke that rests around the neck when not in use. A magnetic connection pauses audio playback when the earbuds are brought together—a different method than the automatic pause feature found in more premium models that utilize ambient sensors when a bud is removed from the ear.

The audio quality has been enhanced through the inclusion of a newly designed acoustic driver, alongside improvements to the microphone system when compared to the BeatsX. Battery life has also seen a significant boost, now offering up to 12 hours of use—sufficient for a full day without requiring a charging case. Notably, a charging case is not included with these headphones. A USB-C port enables quick charging; approximately 1.5 hours of playback can be achieved with just 10 minutes of charging.

Pre-orders for the headphones are being accepted starting today, and they are available in a selection of four different colors.