Arctic Wolf Acquires Habitu8: Cybersecurity Training Boost

Arctic Wolf Acquires Habitu8 to Enhance Security Awareness Training

Arctic Wolf, a provider of managed cybersecurity solutions operating under a “security operations-as-a-concierge” model, has completed the acquisition of Habitu8, a platform specializing in security training and awareness content.

Deal Details and Customer Base

The financial specifics of the transaction remain undisclosed. However, a source familiar with the deal revealed to TechCrunch that the acquisition was financed through a combination of cash and equity. This acquisition will expand Arctic Wolf’s client roster by an estimated 60 to 70 customers.

Habitu8's Background and Approach

Founded in 2017 by Jason Hoenich, Habitu8 brings a unique approach to cybersecurity awareness. Hoenich previously oversaw security training programs at prominent entertainment companies including Sony Pictures Entertainment, Walt Disney, and Activision Blizzard. The startup has secured funding across three rounds and utilizes a “Hollywood-style” methodology, employing live-action videos designed to improve the human element of security.

Integration with Arctic Wolf’s Services

Following the acquisition, Habitu8’s Learning Platform will be integrated with Arctic Wolf’s existing Managed Security Awareness offering. This combination will establish what the companies claim is the first security awareness and training program delivered as a fully managed concierge service, which has already been deployed to “hundreds” of customers since its launch in May.

Executive Commentary on the Acquisition

“Effective training and awareness programs are vital in mitigating cyber risk,” stated Nick Schneider, President and CEO of Arctic Wolf. “However, much of the content currently available is often unengaging and fails to meet the expectations of today’s users, who are accustomed to high-quality, on-demand experiences like those offered by streaming services.”

Schneider continued, “By incorporating Habitu8 into the Arctic Wolf Platform, we will provide modern, high-quality security awareness and training as a managed service. This, coupled with our expert concierge guidance, will substantially improve our customers’ overall security posture.”

Leadership Transition

As part of the acquisition, Jason Hoenich will join Arctic Wolf as Vice President of Service Delivery. He will be responsible for leading the management and delivery of security awareness initiatives.

Hoenich expressed his confidence, stating, “Data demonstrates that individuals require consistent, engaging, and memorable content to effectively retain and apply training concepts. I believe that merging the capabilities of Arctic Wolf Managed Security Awareness and the Arctic Wolf Platform with our cinematic content will result in the most effective and in-demand solution available to customers of all sizes.”

Future Acquisition Plans

The acquisition of Habitu8 is anticipated to be the first of several strategic acquisitions for Arctic Wolf. The company previously indicated to TechCrunch in July that it intends to pursue “between five and 10 acquisitions” within the next 12 months.