Apple 'Unleashed' Event: October 18

Apple's "Unleashed" Event: What to Expect

The period for hardware announcements continues. Just prior to Google’s anticipated Pixel event, Apple is preparing for another product reveal with an “Unleashed” event scheduled for Monday, October 18. Official invitations have been distributed, indicating the announcement will be broadcast live from Apple’s headquarters in Cupertino.

A Quick Follow-Up to September's Launch

This event begins at 10AM PT and arrives a little over a month following Apple’s previous major presentation. That earlier event showcased the latest iPhone and Apple Watch models, among other products. Consequently, attention now turns to what Apple has remaining to unveil.

Focus on Mac Updates

New Mac models represent the most significant expectation following the last product launch. Apple remains committed to a two-year strategy of transitioning its entire desktop and laptop lineup to its custom-designed silicon.

Speculation suggests we may witness the introduction of a new MacBook Pro. This potential model could feature an enhanced iteration of the M1 chip released last year.

Other Potential Announcements

Rumors also point to a larger version of the Arm-based iMac, as well as an updated Mac Mini. These additions would further the company’s silicon transition.

Beyond computers, new AirPods are also considered a likely possibility. The inclusion of updated accessories would broaden the scope of the “Unleashed” event.

Decoding "Unleashed"

The meaning behind the event’s title remains open to interpretation. The accompanying graphic hints at a concept of accelerated, potentially space-related, technology. Further details will be revealed during the livestream.

Keep an eye out for updates as the event unfolds.