Apple MagSafe Battery Pack: $99 for iPhone 12

Apple Enters the MagSafe Battery Pack Market
The integration of MagSafe technology into the iPhone 12 series opened up numerous possibilities for accessory developers. Among these, a magnetic snap-on battery pack stands out as a particularly practical solution.
Third-Party Options and Apple's Response
Several companies, including Anker and Mophie, have already released their own MagSafe compatible battery packs. Now, Apple is officially joining this market segment with its own offering.
Introducing the MagSafe Battery Pack
The MagSafe Battery Pack became available for pre-order through Apple's website today, priced at $99. Deliveries are currently estimated to begin on July 19th.
This new accessory is offered in white, featuring a discreet gray Apple logo on its rear surface. It delivers wireless charging at a rate of up to 15W, according to Apple’s specifications.
Specifications and Charging Details
Currently, detailed information regarding the number of full phone charges provided by the pack is limited. However, observant users have identified a 1,460 mAh battery capacity printed on the device itself.
The battery pack is recharged using a Lightning port. It also supports simultaneous charging; the pack and the connected iPhone can be charged concurrently for faster power replenishment.
Price Comparison
The $99 price point represents a significant premium when compared to competing products from Anker and Mophie. These alternatives typically offer a 5,000 mAh capacity for around $45 to $50.
Here's a quick comparison:
- Apple MagSafe Battery Pack: $99, 1,460 mAh
- Anker/Mophie Alternatives: $45-$50, 5,000 mAh
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