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Apple Sells 3 Billion iPhones - A Milestone Achievement

July 31, 2025
Apple Sells 3 Billion iPhones - A Milestone Achievement

Apple Reaches 3 Billion iPhone Sales Milestone

Apple has achieved a significant milestone, having sold 3 billion iPhones since the device’s initial release in 2007. This announcement was made by Apple CEO Tim Cook during the company’s third-quarter earnings conference call on Thursday.

Sales Growth Over Time

The first billion iPhones took nine years to sell, with that landmark being reached in 2016. Notably, the subsequent 2 billion units were sold within another nine-year timeframe. This demonstrates the increasing demand and popularity of the iPhone product line.

Market Performance and Recent Gains

Despite celebrating this substantial sales figure, Apple has faced some challenges in the stock market this year. The company has been surpassed by both Nvidia and Microsoft in terms of market capitalization. Consequently, the stronger-than-anticipated iPhone sales this quarter represent a particularly positive development for Apple.

iPhone Revenue Contribution

iPhone sales experienced a 13% increase compared to the same period last year, resulting in $44.6 billion in revenue. This figure represents almost half of Apple’s total revenue for the quarter, which amounted to $94 billion.

Potential Factors Influencing Sales

The recent surge in iPhone sales may not be entirely sustainable. Mark Gurman, a respected Apple analyst and managing editor at Bloomberg, suggests that increased sales last quarter could have been driven by consumer concerns regarding potential price increases due to proposed tariffs by President Trump.

These concerns may have prompted customers to purchase iPhones before the implementation of any tariff-related price hikes in the United States.

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