Apple Hires Former Canoo CEO Ulrich Kranz

Kranz's Move to Apple Signals Progress on Apple Car Project

Following his departure from Canoo in April – a role where he oversaw the company’s transition to a publicly traded entity and facilitated the appointment of a new leadership structure – Ulrich Kranz is believed to have joined Apple shortly thereafter.

This development surfaces a few months after Apple’s Chief Executive Officer, Tim Cook, alluded to the inclusion of autonomous vehicle technology as a central component of the forthcoming Apple Car.

The recruitment of an executive possessing extensive experience within the automotive sector is widely interpreted as a definitive indication that Apple is actively progressing with its vehicle production initiatives.

Apple's Vehicle Plans Remain Largely Undisclosed

Apple is maintaining strict confidentiality regarding the specifics of its automotive endeavors. A Reuters report published in December indicated Apple’s intention to develop an electric passenger vehicle incorporating advanced “breakthrough battery technology” and self-driving capabilities, with a target launch date of 2024.

Beyond this, details concerning the vehicle’s design or potential manufacturing partners remain unknown.

Speculation suggests Apple may undertake both the hardware and software development internally.

Key Takeaways

Ulrich Kranz, formerly of Canoo, has reportedly joined Apple.
Tim Cook has indicated autonomous technology will be a key feature of the Apple Car.
Apple aims to launch an electric vehicle with innovative battery technology by 2024.
The company’s approach to manufacturing remains unclear.