announcing our tc sessions: saas virtual event happening october 27

The Rise of SaaS and TechCrunch Sessions: SaaS 2021
Software-as-a-Service (SaaS) has become the predominant business model for both B2B and B2C software ventures. Despite its established presence, the growth trajectory of SaaS continues to accelerate. The ecosystem is expanding due to increasing sophistication among technologists and marketing professionals in the development and sales of SaaS products.
Introducing TechCrunch Sessions: SaaS 2021
To address this dynamic landscape, we are excited to announce TechCrunch Sessions: SaaS 2021. This one-day virtual event is designed to provide a comprehensive examination of the current state of SaaS. It aims to equip startup founders, developers, and investors with the knowledge needed to navigate the evolving market.
Event Details and Early Bird Pricing
The event will be held entirely online on October 27th. Attendees can expect practical advice, interactive Q&A sessions with prominent figures in the SaaS industry, and valuable networking opportunities. Currently, Early Bird passes are available for $75, representing a $100 savings. Secure your pass now before prices increase.
Agenda Highlights and Industry Experts
While the full agenda is still under development, anticipate contributions from a diverse range of industry leaders. This includes representatives from major technology companies as well as innovative, emerging startups.
Focus on B2B Startup Growth
The event will concentrate on a wide array of topics relevant to B2B startups. Participants will gain actionable insights into building and refining their products. For those in the initial stages, sessions will offer fresh ideas for company formation.
For companies already established, discussions on scaling both technology and marketing operations will provide strategies to accelerate progress towards a $100 million annual run rate.
Understanding the Enterprise Perspective
Attendees will have the opportunity to hear directly from enterprise leaders responsible for purchasing decisions. These leaders will share common pitfalls they observe in startups attempting to secure their business.
Addressing Key SaaS Challenges
Beyond growth strategies, the event will tackle critical challenges facing SaaS companies. This includes maintaining service security in an increasingly complex threat landscape. We will also explore the effective utilization of open source resources and strategies for securing funding.
Data Management and Artificial Intelligence
The event will delve into how both B2B and B2C companies can effectively manage the large volumes of data they generate. Discussions will cover leveraging this data to build machine learning models. We’ll examine how SaaS startups can both implement AI internally and offer AI-powered solutions to others.
The Future of Remote Work in SaaS
Recognizing the current environment, the event will also address the challenges and opportunities of building remote companies. Insights will be shared regarding lessons learned from the past year of navigating the pandemic.
Don't Delay – Register Today!
Take advantage of the $75 Early Bird pass and save $100. Don’t miss this opportunity to gain valuable knowledge and connections within the thriving SaaS ecosystem.
Frederic Lardinois
Frederic's Extensive Tech Journalism Career
From 2012 to 2025, Frederic contributed significantly to TechCrunch as a journalist.
Beyond his tenure at TechCrunch, he demonstrated entrepreneurial spirit by establishing SiliconFilter.
Additional Writing Experience
Frederic’s writing portfolio also includes contributions to ReadWriteWeb, which is now known as ReadWrite.
Areas of Expertise
His reporting encompasses a broad spectrum of technological fields. He frequently focuses on enterprise solutions and cloud computing.
Frederic also provides coverage of developer tools, alongside insights into the strategies of major players like Google and Microsoft.
Diverse Technological Interests
- He regularly examines the latest gadgets.
- Transportation technology also falls within his areas of interest.
- Essentially, Frederic reports on any subject within the tech landscape that captures his attention.
His journalistic approach is characterized by a wide-ranging curiosity and a commitment to informing readers about emerging trends.