Despite their unusual nature, it’s easy to overlook the Echo Frames. Amazon initially unveiled these smart glasses alongside a range of Alexa-powered devices at a presentation last year, including an equally unconventional smart ring.

This innovative product was launched as a Day 1 Edition – meaning access was granted to users through an invitation system – essentially serving as a broad-scale hardware test. The company stated that they would “expand upon them if customers found them appealing, and discontinue them otherwise.” It appears there was sufficient demand for the Frames to warrant a wider release.

The next generation of these smart glasses will be available for purchase from Amazon beginning on December 10. They represent a significant investment at $250 (with the option of five monthly payments). Essentially, this device aims to integrate Alexa directly into a user’s daily life, utilizing built-in microphones and open-ear audio technology in the arms of the glasses to provide feedback without requiring headphones.

The newer versions offer a 40% increase in battery life, automatic volume adjustment based on surrounding noise levels, and an automatic shut-off feature to conserve power. They are also now available in a wider selection of colors.

Amazon’s Echo Loop ring, which was described as “perhaps the most unusual product Amazon showcased at its event,” will not be progressing beyond the beta phase. This device connected to a smartphone, allowing users to access audio by holding the ring to their ear. While other companies, such as Oura and Motiv, have also explored ring-based designs, Amazon appears to believe there is greater potential in the head-mounted device category.

Production and sales of the Loop will be discontinued, although the company will continue to provide support and updates for current users.