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Zoom to Acquire German Startup for Real-Time Translation

June 29, 2021
Zoom to Acquire German Startup for Real-Time Translation

Zoom to Acquire Kites for Real-Time Translation Capabilities

The challenges of global collaboration are increasingly impacted by language differences, particularly as remote work and platforms like Zoom become more prevalent. To address this, Zoom has announced its intention to acquire Kites, a German startup specializing in machine learning-based translation.

Acquisition Details and Strategic Importance

The financial terms of the acquisition have not been disclosed. However, the primary benefit for Zoom lies in gaining access to Kites’ highly skilled team of researchers. These experts will be instrumental in bolstering Zoom’s machine learning translation capabilities.

“Zoom will benefit from the expertise of Kites’ 12 research scientists, who will contribute to the advancement of machine translation technology,” the company stated. This enhancement aims to improve meeting productivity and efficiency for users through the provision of multilingual translation features.

Focus on Research and Development

This acquisition is largely considered an “acqui-hire,” focused on integrating Kites’ talent into the Zoom engineering organization. The team will remain based in Germany, and Zoom plans to establish a dedicated machine learning translation research and development center.

Further investment and recruitment are anticipated to expand the center’s capabilities over time, demonstrating Zoom’s commitment to this area.

Kites' Background and Technology

Founded in 2015 by researchers from Carnegie Mellon and the Karlsruhe Institute of Technology, Kites focused on developing advanced machine learning translation tools. Their LinkedIn profile highlights a mission to eliminate language barriers and facilitate effortless cross-language communication.

Kites positions itself among a select group of companies – including industry leaders like Google and Microsoft – that have achieved significant breakthroughs in speech recognition and translation technologies. This suggests that Zoom is acquiring valuable and sophisticated intellectual property.

Research-Focused Operation

While Kites did not appear to have a widely available commercial product, their platform was utilized within academic and governmental institutions. The research outcomes and technologies developed by Kites will now be integrated into Zoom’s offerings.

Machine translation is becoming increasingly vital for global communication, and this acquisition positions Zoom to be a key player in providing these services.

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