AI-Powered YouTube Promotion for Podcasters | Clips & Shorts

YouTube Enhances Podcasting Tools with AI Integration

At its Made on YouTube event held in New York on Tuesday, YouTube unveiled a suite of new tools designed to support podcasters. These innovations include advanced methods for converting video podcasts into engaging clips and YouTube Shorts. A novel feature was also introduced to assist audio-only podcasters in creating video content.

AI-Powered Clip Creation and Shorts Conversion

Leveraging artificial intelligence, video podcast creators located in the U.S. will soon have access to AI-driven suggestions for generating compelling clips. This functionality is slated for release in the coming months.

Furthermore, a feature enabling the transformation of these clips into YouTube Shorts is scheduled to become available in early next year.

This expansion could significantly bolster YouTube’s competitive position against short-form video platforms such as TikTok and Instagram (Reels). It also aims to connect users with relevant podcasters within the broader YouTube ecosystem, fostering increased subscriptions and user engagement.

Video Generation for Audio Podcasts

Another upcoming feature, also planned for early next year, will empower audio podcasters to translate their content into video format. Utilizing AI technology, creators will be able to generate customizable videos to accompany their podcasts.

Initially, this capability will be rolled out to a select group of podcasters, with a wider release anticipated later in 2026.

YouTube's Growing Focus on Podcasting

Over the past few years, YouTube has increasingly prioritized the development of tools for podcasters. Podcasts have become a more visible element on YouTube’s homepage and within the YouTube Music service.

Concurrently, Spotify has been expanding its presence in the podcasting market, introducing support for video podcasts and enhancing engagement features like comments, polls, and Q&A sessions, alongside monetization options.

Podcast Consumption on YouTube

In February, YouTube announced that it had exceeded 1 billion monthly podcaster viewers.

As of July 2025, YouTube reports that users now consume over 100 million hours of podcasts daily. Notably, more than 30% of this consumption originates from livestreams or premieres.