YouTube Tests AI-Generated Content Detection with Creator Likenesses

YouTube and CAA Collaborate on AI Likeness Protection

YouTube is establishing a partnership with the Creative Artists Agency (CAA). This collaboration is designed to assist celebrities, athletes, and content creators in identifying instances where their AI-generated likenesses are being utilized on the platform.

A new tool, slated for initial testing in early 2024, will be implemented. It will empower these professionals to submit requests for the removal of content featuring their AI-replicated image or voice.

Initial Rollout and Expansion

The initial phase of availability will focus on “leading celebrity talent.” This includes acclaimed actors and prominent athletes from the NBA and NFL.

Subsequently, access will be broadened to encompass “top YouTube creators, creative professionals, and other leading partners representing talent.” This phased approach ensures a controlled and effective implementation.

New Content Flagging Options

This announcement coincides with YouTube’s recent introduction of a new flagging system. Creators and rights holders can now specify whether they authorize third-party AI companies to utilize their content for model training.

Commitment to Creative Professionals

These recent actions demonstrate YouTube’s commitment to supporting creative professionals. The company aims to be a reliable partner as generative AI technologies continue to evolve and become more prevalent.

Google’s ownership of YouTube underscores the importance placed on navigating the challenges and opportunities presented by AI in the creative landscape.

The platform is proactively addressing concerns surrounding the unauthorized use of individuals’ likenesses in AI-generated content.