YouTube Testing Private Messaging Feature - Latest Updates

YouTube Revives Direct Messaging for Select Users

Following the removal of its private messaging capability in 2019, YouTube is currently testing a reintroduction of this functionality, but initially for a limited number of its user base.

New Sharing Capabilities

Participants in the trial can now directly share videos through the mobile application. This includes various video formats, such as standard long-form content, Shorts, and even live streams.

The sharing process is initiated by tapping the Share button, which then opens a dedicated, full-screen chat interface within the app itself.

Conversation Features

This allows users to engage in private, one-on-one conversations or establish group chats. Recipients can respond with their own video submissions, or alternatively, utilize text-based replies and emojis.

Initial Rollout and Geographic Restrictions

Currently, the test is limited to users aged 18 and over residing in Ireland and Poland, according to YouTube’s announcement.

Addressing a Long-Standing User Request

The return of in-app messaging addresses a frequently expressed desire from the YouTube community. Previously, sharing videos necessitated the use of external platforms like text messaging, email, WhatsApp, iMessage, or social media direct messages.

Reasons for Previous Removal

The initial decision to eliminate the messaging feature lacked a comprehensive explanation. Speculation suggested low user engagement as a contributing factor, a common reason for feature discontinuation.

Another consideration may have been the feature’s potential use by younger audiences, raising concerns about inappropriate content and potential risks related to child safety and exploitation.

Safety Measures and User Restrictions

To mitigate these concerns, the current test restricts access to adult users. This approach may be maintained should the feature be implemented more widely in the future.

YouTube is also incorporating standard safety protocols, including a requirement for users to send invitations before initiating chats. Users will also have the ability to unsend messages, block other users, and report problematic conversations.

Content Moderation

All messages exchanged within the platform will be subject to review, ensuring adherence to the same Community Guidelines that govern videos and comments on YouTube.

Following Spotify’s Lead

This experiment mirrors a similar feature launched by Spotify in August, indicating a broader trend towards integrated messaging within streaming platforms.