Instacart in ChatGPT: Order Groceries Without Leaving the Chat

New Grocery Shopping Integration for ChatGPT

A new shopping experience is now available within ChatGPT, thanks to a collaboration between OpenAI and Instacart. Customers can now conceive meal plans, generate shopping lists, and complete their purchases directly within the ChatGPT interface.

Expanding on an Existing Partnership

This latest development extends a pre-existing relationship. Over two years ago, Instacart integrated an AI-powered search function, utilizing ChatGPT, into its own application. This feature allows users to pose questions regarding meal ideas or specific dietary needs.

Leadership Connections Strengthen Ties

The connection between OpenAI and Instacart appears to have been reinforced by leadership transitions. Fidji Simo, formerly the CEO of Instacart and already a member of the OpenAI board, assumed the role of CEO of Applications at OpenAI in May.

The Rise of Agentic Commerce

Agentic commerce – leveraging AI to conduct product research and facilitate purchases – is a key focus for OpenAI currently. Their recent developer day highlighted plans for integrating applications directly into ChatGPT.

ChatGPT Integrations Expand

Early previews showcased integrations with a variety of apps, including Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow. Further partnerships with companies like Target and Intuit have since been announced.

AI-Powered Shopping Gains Momentum

Both OpenAI and Perplexity have recently introduced in-app features designed to assist users in making informed purchasing decisions. For example, ChatGPT can now help locate the best prices on products like gaming laptops based on user-defined specifications.

Projected Growth in AI-Assisted Shopping

Adobe forecasts a substantial 520% increase in AI-assisted online shopping during the current holiday season.

OpenAI's Financial Landscape

Despite the widespread popularity of ChatGPT, OpenAI is currently operating at a loss, a situation that may persist for several years. The computational demands of its products are significant, exceeding revenue generated from subscriptions.

New Revenue Streams Through Commerce

These agentic commerce tools present a potential new revenue stream for OpenAI. A “small fee” will be collected on transactions facilitated through the platform, though the exact amount remains undisclosed. However, substantial shopping volume via ChatGPT would be required to significantly impact OpenAI’s financial standing.