XAI API for Image Generation - Launch Announcement

xAI Integrates Image Generation into its API

xAI, the artificial intelligence firm founded by Elon Musk, has expanded the functionality of its API to include the generation of images.

Grok-2-Image-1212 Model Details

Currently, a single model, designated “grok-2-image-1212,” is accessible through the API. This model is capable of producing up to ten images for each submitted caption.

Requests are capped at five per second, and each generated image is delivered in JPG format at a cost of $0.07.

Pricing Comparison

The pricing structure positions xAI competitively within the market. Black Forest Labs, a partner of xAI in launching image generation on X (formerly Twitter), charges approximately $0.05 per image.

Ideogram, another prominent image model provider, offers images at a higher price point, reaching up to $0.08 per image.

Current API Limitations

According to xAI’s documentation, users currently lack the ability to modify image quality, dimensions, or stylistic elements via the API.

Furthermore, the prompts submitted with requests are processed and potentially adjusted by an integrated “chat model.”

xAI’s Revenue Strategy and Expansion

Launched in October 2024, the xAI API is likely being developed as a key revenue stream. This is particularly important as the company scales its training and development efforts for advanced models like Grok 3.

Reports indicate that xAI is actively seeking substantial investment, potentially securing a $10 billion funding round that would value the company at $75 billion.

Future Growth and Acquisitions

xAI is demonstrating ambitions beyond text and image generation. The company recently completed the acquisition of a startup specializing in generative AI video technology.

Additionally, xAI is currently expanding its data center facilities in Memphis, Tennessee, to support the increasing demands of training and operating its diverse range of AI models.