Customer Worth & Value - Voyantis

Determining Customer Value: A Core Business Challenge

A fundamental inquiry for any business is understanding the true worth of its customer base. Traditionally, answering this question has required companies to rely on spreadsheets and manual data analysis. Unfortunately, these methods are often slow and susceptible to inaccuracies, resulting in inconsistencies within reporting procedures.

The Genesis of Voyantis

Recognizing this challenge, Ido Wiesenberg and Eran Friendinger collaborated to develop a technology-driven solution for calculating customer lifetime value. This initiative ultimately evolved into Voyantis, a company providing tools designed to identify, attract, and retain clients effectively.

Wiesenberg explained to TechCrunch that Voyantis was founded on the belief that evolving global economic conditions were prompting businesses to shift from prioritizing rapid growth to embracing more sustainable and financially sound growth strategies.

Founders’ Previous Ventures

Before establishing Voyantis, Wiesenberg founded Tvinci, a company focused on “personalized TV,” which was acquired by Kaltura in 2014. Friendinger had previously launched Adience, a platform offering marketers valuable insights into their mobile customer demographics. (Adience was acquired by the Teddy Sagi group in 2013.)

Leveraging AI for Predictive Analytics

Voyantis utilizes artificial intelligence to analyze thousands of data points, aiming to forecast a customer’s future behavior and overall lifetime value. These predictions can then be integrated into advertising networks and marketing automation systems to optimize ad campaigns.

Furthermore, Voyantis generates tailored recommendations and “targeted actions” to guide customer-related decisions, such as identifying opportune moments to offer customers upgrades. The primary objective, as Wiesenberg states, is to provide decision-makers with clear guidance on subsequent steps and optimal timing.

To ensure user privacy, Voyantis only retains anonymized usage data, according to Wiesenberg.

Platform Benefits and Features

“Our platform provides actionable insights for C-suite executives and IT professionals, enhancing strategic decision-making related to customer acquisition, retention, and overall growth,” Wiesenberg elaborated. “The platform’s scalability and robust data security features allow enterprises to confidently rely on Voyantis to support their long-term objectives while maintaining data integrity and compliance.”

Competitive Landscape and Growth

Voyantis operates in a competitive market alongside companies like DataScience, Pecan, Ocurate, and Black Crow AI. However, Wiesenberg asserts that the startup is experiencing substantial growth. He notes that Voyantis, with loan provider MoneyLion among its clients, has achieved a tripling of its annual recurring revenue for two years running.

Recent Funding and Future Plans

To facilitate future expansion, Voyantis has secured $41 million in a funding round led by Intel Capital, with participation from Square Peg, Target Global, Jibe, Redseed, Alicorn, and Icon. This brings the company’s total funding to $60 million. The new capital will be allocated to product research and development and to expanding Voyantis’ team of approximately 70 employees based in Tel Aviv.

“This funding round is strategically timed to meet the growing demand for efficient growth solutions in the current economic climate, making it an opportune moment to scale our operations,” Wiesenberg stated. “We are primarily focused on serving commercial enterprises in sectors such as fintech, mobile applications, direct-to-consumer businesses, and companies employing product-led growth strategies – these are the markets where we identify our ideal customer profile.”

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