Vivenu Raises $15M Series A to Revolutionize Event Ticketing

Vivenu, a ticketing system providing an API that allows venues and event organizers to tailor the platform to their specific requirements, has successfully completed a $15 million (€12.6 million) Series A funding round. The investment was spearheaded by Balderton Capital, with participation from existing investor Redalpine.

Traditionally, most new ticketing companies have focused either on selling directly to consumers or on offering complete, pre-packaged solutions for large-scale event promoters. However, modern events increasingly demand greater adaptability, a need that has been amplified by recent global events. By providing a robust API and granting promoters this essential flexibility, vivenu has experienced significant growth.

Event spaces and event organizers benefit from a comprehensive, ready-to-use ticketing solution offering complete, real-time control over all facets of ticket sales. This includes the ability to adjust pricing and seating arrangements, utilize valuable customer data and analytics, and maintain a consistent brand identity across all sales platforms. The platform’s accessible APIs enable a wide range of customized applications for major international ticket vendors. Since receiving seed funding in March, the company reports having facilitated the sale of over 2 million tickets.

According to Simon Hennes, CEO and co-founder of vivenu, “Our goal in developing vivenu was to meet the demand for a ticketing platform centered around the user experience. Event professionals were previously limited by solutions that relied heavily on manual procedures, resulting in increased expenses, dependencies, and overall dissatisfaction.”

Daniel Waterhouse, a partner at Balderton, commented: “Vivenu has developed a highly advanced product and a comprehensive suite of APIs, empowering event organizers with complete command over their ticketing processes.”

This funding round also marks the first European investment for Aurum Fund LLC, the investment fund linked to the San Francisco 49ers. Additional investors include a group of angel investors, such as Sascha Konietzke (founder of Contentful), Chris Schagen (former CMO at Contentful), Sujay Tyle (founder of Frontier Car Group), and Tiny VC.

Vivenu initially secured €1.4 million in seed funding in March 2020, bringing the company’s total funding to €14 million. Previous investors in the company include early-stage venture capital firm Redalpine, GE32 Capital, and Hansel LLC (affiliated with the founders of Loft).

In an interview with TechCrunch, Hennes explained: “Typically, you would need to submit your seating plan to Ticketmaster, and then wait for an account manager to return with a modified version. This process can be lengthy and iterative. Our platform features an integrated seating chart designer that allows for simple, self-service adjustments.”