Ultrahuman Launches Luxury Smart Rings in Gold & Platinum

Ultrahuman Launches Luxury Smart Ring Collection

At CES 2025, Ultrahuman, a prominent smart ring manufacturer, unveiled three new, exceptionally crafted wearable devices. This expansion introduces a premium jewelry line to the company’s existing range of wellness-focused wearables.

The new line has been branded “Rare,” a deliberate echo of the company’s popular Ring Air. This naming strategy highlights the elevated nature of these new offerings.

Premium Materials and Craftsmanship

The Indian-based startup is positioning these new “luxury” smart rings as a pioneering achievement. While smart rings inherently blend technology with jewelry, the materials used in the Rare Rings represent a significant upgrade.

Two of the models feature a coating of 18K gold. This gold is sourced from refineries approved by the London Bullion Market Association and is officially hallmarked by the Bureau of Indian Standards, ensuring quality and authenticity.

A third band is constructed from pt950, which signifies 95% platinum, offering a sophisticated silver aesthetic.

A New Category for Ultrahuman

According to Founder and CEO Mohit Kumar, this luxury line signifies “a whole new category” for Ultrahuman. This isn’t a one-time collaboration or limited edition release.

Instead, it represents a determined effort to elevate smart rings to a higher level of aspiration, accompanied by a corresponding price point. Rare Rings will be available for purchase between £1,500 and £1,800, excluding any applicable local taxes.

This translates to approximately $1,900 to $2,250, based on current exchange rates. This price is substantially higher than the starting price of $349 for Ultrahuman’s Ring Air, justifying the “luxury” designation.

Market Potential and Competitive Landscape

The question remains whether consumers will be willing to invest such a significant amount in a compact wearable device. However, the success of the Apple Watch demonstrates a market for premium wearables.

A key differentiator for Ultrahuman’s smart rings is the absence of a subscription requirement to access core tracking features, unlike Oura’s rings. This means a single purchase grants access to the primary functionalities.

ultrahuman stakes a claim to luxury smart rings with trio of 18k gold and pt950 platinum bands

Smart Jewelry: A Fusion of Wellness and Luxury

According to Kumar, the target demographic for these devices is individuals who place a high value on both their health and aesthetic preferences. They are seeking products that align with their personal ethos and demonstrate refined taste.

Rare is designed to appeal to consumers who desire both distinction and meaning in their purchasing decisions. The company envisions a future where leading jewelry designers collaborate with cutting-edge technology to create truly unique pieces.

Responding to Consumer Demand

The impetus for enhancing the device’s appeal as a “prized personal possession” stemmed directly from feedback received from users. This indicates a desire for the technology to transcend mere functionality and become a cherished item.

User stories highlight the ring’s integration into significant life events. Instances include engagement proposals and heartfelt gifts, demonstrating its role in personal celebrations.

The Rise of the Luxury Smart Ring

Ultrahuman’s social media presence showcases how customers are incorporating the Ring Air into their personal style. They are pairing it with outfits and accessories, treating it as a fashion statement.

The company recognizes substantial growth potential within the luxury smart ring market. This is fueled by increasing health consciousness and the inherent allure of luxury goods.

Key factors driving this trend include a growing awareness of personal well-being and the desire for sophisticated, high-end accessories.

Sand and Silicon: Ultrahuman's Luxury Ring Collection

Ultrahuman is introducing its first collection of Rare rings, dubbed the “Desert Collection.” Each ring’s design draws inspiration from elements found in nature, reflected in their respective names.

The collection features three distinct bands: “Dune,” crafted in a gold tone; “Desert Rose,” presented in rose gold; and “Desert Snow,” a platinum ring with a silver hue.

Design and Aesthetics

Beyond the utilization of high-end metals, a key design feature is the brushed finish applied to each band. These bands are characterized by “finely crafted grooves.”

Ultrahuman’s marketing materials describe this finish as simultaneously smooth and textured to the touch. It also highlights the light-reflecting, “crystalline” qualities that emerge with the wearer’s movement.

Currently, the rings do not incorporate any gemstones, though this could be a consideration for future collections.

Underlying Technology

Beneath the luxurious exterior, the Rare rings incorporate the same tracking technology found in Ultrahuman’s Ring Air. This includes photoplethysmography and six-axis motion sensors.

These sensors enable comprehensive tracking of various health metrics. Wearers can monitor their sleep patterns, activity levels, heart rate (HR), heart rate variability (HRV), stress levels, and skin temperature.

A detailed review of Ultrahuman’s Ring Air technology was previously conducted in 2023.

Exclusive Benefits for Rare Users

Owners of the Ring Rare will receive an “exclusive suite of benefits.” This includes lifetime access to UltrahumanX, the company’s comprehensive coverage and benefits program.

Furthermore, Rare owners are granted complimentary access to all PowerPlugs. These are software add-ons designed to enhance customization.

This access extends to currently paid PowerPlugs, such as AFib detection, as well as any future software releases.

Launch Timeline

The Ring Rare is scheduled for release in Europe during the first quarter of 2025, beginning with the United Kingdom and France. Distribution will be limited to a curated selection of high-end retail establishments. Initially, the collection will be available at Selfridges London, which currently carries the Ring Air, and Printemps Paris, both renowned luxury department stores.

Further expansion plans were outlined by Kumar, who indicated that additional markets will be included after the initial launch. He stated that locations such as New York, Milan, and India are also being considered for future availability.