Tinder Height Preference: New Feature Tested

Tinder Introduces Height Preference Setting for Paid Subscribers

Tinder is acknowledging the often-superficial nature of dating applications by rolling out a new feature. This allows users with paid subscriptions to specify their preferred height ranges in their profiles.

Feature Discovery and Availability

The new height preference setting was initially discovered by a user on Reddit who shared a screenshot. A Tinder spokesperson subsequently confirmed to TechCrunch that this is currently being tested globally.

Access to this feature is limited to subscribers of Tinder Gold and Premium. Free users will not have access to this functionality.

How the Setting Functions

It’s important to note that the height preference setting operates as an indicator of preference, rather than a strict filter. This means it will influence recommendations but won’t outright exclude profiles that don’t meet the specified criteria.

“We are consistently responding to the needs of our Tinder community – and testing the paid height preference exemplifies our commitment to rapid development, clarity, and focused innovation,” stated Phil Price Fry, VP of Communications at Tinder.

Broader Context and Company Strategy

This feature is part of a larger initiative to facilitate more intentional connections on the platform. Tinder’s new product principles prioritize user outcomes, rapid iteration, and continuous learning.

The company acknowledges that not all tests will result in permanent features, but each trial provides valuable insights for improving user experience and advancing the dating app category.

Controversy and Existing Trends

While dating apps commonly allow filtering by factors like age and relationship goals, a height preference setting is anticipated to generate debate and raise concerns.

The emphasis on physical attributes, such as appearance and stature, has become a significant factor in online dating. Tinder’s interface, which heavily relies on photo browsing and quick swipes, has contributed to this trend.

A preference for taller men has become increasingly prevalent within dating app culture. It’s common to encounter profiles explicitly stating a minimum height requirement, often around 6 feet.

Past Responses to Height Bias

Tinder has previously addressed this trend through humor, such as an April Fools’ Day announcement regarding “height verification.” This joke was not well-received by all users.

Other parodies have also emerged, highlighting the issue, like a conceptual design allowing men to pay to override height requirements.

Potential Motivations

The introduction of this setting may be an attempt to attract more female users and increase paid subscriptions, as Tinder’s user base is currently skewed towards men.

Recent Performance and Leadership Changes

This test launch follows recent earnings reports from Tinder’s parent company, Match, which revealed a 5% decrease in paying users.

The total number of paid subscribers across Match’s dating apps declined to 14.2 million in the first quarter, down from 14.9 million the previous year.

The company is also undergoing a CEO transition, with Match CEO Spencer Rascoff set to also lead Tinder later this summer.