Tinder Redesign: New Modes & College Features Explained

Tinder Faces Revenue Challenges and Announces New Features

Tinder is currently experiencing difficulties in increasing revenue generated from its user base. Recent reports indicate a 7% decrease in paying users.

This downturn occurred alongside a 5% dip in overall revenue for Match Group, the parent company, during Q2 2025.

Initiatives to Enhance User Engagement

To address these challenges and encourage greater user spending, the company is implementing several new strategies.

During the second-quarter earnings call, Match Group CEO Spencer Rascoff revealed that Tinder will introduce a feature called “modes.”

These “modes” will enable users to dynamically adjust their dating objectives and explore connections accordingly.

This concept builds upon a previous feature allowing users to explicitly state their relationship goals on their profiles.

Focus on Gen Z and App Redesign

Tinder is also planning a comprehensive redesign of its platform.

Furthermore, the company will explore new features specifically targeted towards college students, aiming to increase engagement among Gen Z users.

New Interaction Features

A new feature will allow users to express appreciation for specific aspects of a profile.

This is intended to stimulate conversations based on shared interests, mirroring a similar functionality found in Match’s dating app, Hinge.

Financial Performance and Outlook

The changes come during a period of mixed financial results for the dating app company.

Match Group reported flat year-over-year revenue of $864 million.

Earnings declined from $133.3 million to $122.5 million in Q2.

However, the company forecasts revenue between $910-920 million for Q3, exceeding expectations and positively impacting its stock price.

Investment in Product Development

Match Group has committed to investing $50 million in product development.

This investment will focus on attracting younger Gen Z users and leveraging AI to enhance its products.

UI Refresh and “See Who Likes You” Redesign

“We’ll take the first steps towards a new UI refresh in Q3 with a cleaner, faster, and more modern look across the entire app,” stated Rascoff.

The company is also working on a redesigned “see who likes you” tab, aiming to improve user connections and boost revenue.

AI-Powered Matching Expansion

Tinder continues to experiment with AI-powered matching, initially launched in New Zealand.

This feature provides curated matches based on profile information, answers to questions, and optional insights from user photos.

The company plans to expand the availability of this feature to additional regions.

Appealing to Users Seeking Deeper Connections

“The interactive matching experience we’ve been testing in New Zealand is specifically designed to appeal to this type of audience [users under 30]: Somebody who doesn’t just want to be judged based on their physical appearance.

The feature is for somebody who instead is willing to put in a little bit of time, answer some questions, and then get a custom result back,” Rascoff explained.

College-Specific Features

Tinder is also considering the introduction of features tailored for college students.

These features could include the ability to search exclusively within their own college or a selection of other institutions.

Positive Results from Double Date Feature

The Tinder Double Date feature, launched in June, allows users to pair up with a friend to match with other couples.

The company reported positive initial results, with 92% of users utilizing the feature being under 30.

Leadership Transition and Restructuring

This quarter marks Spencer Rascoff’s first full quarter as CEO of Match Group.

He was appointed to the role in February, previously serving as a board member and co-founder of Zillow Group.

Earlier this year, Faye Iosotaluno stepped down as CEO of the app.

The company also underwent a restructuring, laying off 13% of its workforce (approximately 325 employees) and eliminating open positions in May.