TikTok Creator Marketplace Shut Down: New TikTok One Platform Launched

TikTok Discontinues Creator Marketplace, Transitions to TikTok One

TikTok is phasing out its Creator Marketplace, opting for a more comprehensive experience. This change was communicated to both businesses and content creators through email notifications.

The platform, designed to facilitate collaborations between brands and creators for advertising and sponsorships, will cease accepting new campaign creation or creator invitations starting this Saturday.

Creator Marketplace Shutdown and TikTok One Launch

A complete shutdown of the Creator Marketplace is scheduled for April 1st. Following this date, website visitors will be automatically redirected to the new TikTok One platform.

Despite the discontinuation of the standalone marketplace, TikTok remains committed to connecting brands and creators. This will be achieved through the expanded functionalities offered within TikTok One.

TikTok One: Features and Capabilities

TikTok One will not only facilitate connections but also provide creators with resources for inspiration and trend research. It will also enable access to experts who can assist in developing authentic, “native-looking” TikTok videos for advertising campaigns.

The platform previously featured a trend tracker, highlighting popular content, creators, hashtags, and music. It also offered guidance on utilizing TikTok’s creative tools, ad products, and business accounts.

Integration of AI-Powered Tools

TikTok One incorporates AI-enabled features to enhance the creative process. This includes tools for trend analysis, script generation, and idea brainstorming.

As part of this transition, TikTok’s Video Generator tool is also being discontinued. Users are now directed to Symphony Creative Studio, TikTok’s AI-powered alternative.

Symphony Creative Studio and the Symphony Assistant

Symphony Creative Studio provides marketers with access to the Symphony Assistant, an AI assistant designed to summarize trends and create scripts tailored for TikTok.

This tool allows for the creation of TikTok-style videos using AI inputs, potentially remixing existing brand footage or utilizing digital avatars for product demonstrations.

Videos can be further refined with captions, voiceovers, music, stickers, and localized into different languages.

AI in TikTok Ads Manager

AI-powered Symphony features are also integrated into TikTok’s Ads Manager. Marketers can generate advertisements with minimal input and receive AI-driven optimization suggestions.

Additional editing capabilities are available through other AI-powered features within the Ads Manager.

Script Generation Tool

The Script Generator is another creative tool that can produce TikTok video scripts based on information provided by the advertiser, such as product details and industry relevance.

Data Migration Encouraged

TikTok is advising advertisers to transfer their data from the existing Creator Marketplace and TikTok Creative Challenge dashboards to TikTok One before the shutdown.

The initial announcement regarding the move to TikTok One was made by the company last May.