Threads Adds 'Interests' to Profiles for Topical Discussions

Threads Introduces Profile Interests for Enhanced Topical Connections

Meta’s Threads platform is currently evaluating a new functionality that enables users to specify their interests directly on their profiles. This enhancement goes beyond simply displaying the subjects a user posts about to those viewing their profile.

The system is designed to actively guide users toward ongoing conversations centered around these declared interests. This aims to facilitate engagement with relevant discussions.

Facilitating Discovery and Engagement

Meta believes this feature will significantly improve a user’s ability to locate and participate in discussions, even without pre-existing connections to individuals focused on specific areas like technology or sports. It’s a direct response to the need for easier topic-based discovery.

The addition of profile interests is expected to broaden Threads’ appeal, particularly to new users seeking immediate connections with others who share their passions. This will streamline the onboarding process.

Complementing Existing Features

This new functionality builds upon Threads’ recent introduction of custom feeds. Custom feeds allow users to curate personalized content streams based on specific topics or user profiles.

These feeds can then be shared with others, fostering community around shared interests. Both features are powered by Threads’ underlying topic understanding capabilities.

Testing and Availability

A Meta spokesperson has confirmed the feature is presently in a testing phase. Currently, the functionality is limited to mobile devices. Further details regarding a wider rollout are anticipated in the near future.

A demonstration of the feature was shared on Threads by user @faslu_35 on Thursday. The post illustrated the placement of interests on user profiles and the process for editing the interest list.

Competitive Landscape

Features like interests and custom feeds position Threads as a competitor to Bluesky. Bluesky is a social networking startup and rival to X, which has attracted over 32.8 million users.

Bluesky’s growth is attributed to its emphasis on decentralization and providing users with tools to manage their feeds, algorithms, and moderation preferences. Threads is responding with similar personalization options.

Meta is actively working to enhance user experience and foster community through these new features. The goal is to provide a more engaging and relevant platform for its users.