Threads Reaches 400 Million Monthly Active Users

Threads Surpasses 400 Million Monthly Active Users

Meta’s Threads, launched as a direct competitor to Twitter (now X) just two years ago, has now achieved a significant milestone. Instagram’s head, Adam Mosseri, revealed on Tuesday that the platform has exceeded 400 million monthly active users (MAUs).

Platform Evolution and Growth

Mosseri stated that over 400 million individuals are actively using Threads each month as of a few weeks ago. He described the platform’s journey as remarkable, evolving from an initial concept aimed at challenging Twitter into a substantial platform.

This evolution has facilitated the open sharing of ideas and viewpoints. Mosseri expressed gratitude to the user base for shaping Threads into its current form, while also acknowledging the ongoing work required for further development.

Recent User Acquisition

Threads experienced a growth of 50 million monthly users within the last quarter. This information aligns with Meta CEO Mark Zuckerberg’s announcement in late April, which indicated the platform had already reached over 350 million monthly active users at that time.

Comparison with X

In contrast, X currently boasts over 600 million monthly active users, based on prior statements from its former CEO, Linda Yaccarino.

Mobile App Usage Trends

Data from Similarweb, a market intelligence firm, indicates that Threads is approaching X in terms of daily app users on mobile devices. In June 2024, Threads’ mobile application (iOS and Android) registered 115.1 million daily active users.

This represents a substantial 127.8% increase compared to the same period last year. However, X recorded 132 million daily active users, showing a 15.2% year-over-year decrease.

Web Traffic Disparity

Despite the growing mobile user base, Similarweb’s data reveals a difference in worldwide daily web visits. X had 145.8 million average daily web visits globally in June.

Threads, on the other hand, recorded only 6.9 million daily web visits during the same period.

Feature Enhancements Driving Growth

The growth of Threads is linked to the continuous introduction of new features over the past year. These include direct messaging (DMs), integrations with the fediverse, customizable feeds, and enhancements powered by AI.

These additions have contributed to a more engaging and versatile user experience.