Similar to many new businesses, Voxie, headquartered in Atlanta, originated from a need experienced firsthand by its founder and CEO, Bogdan Constantin.

Constantin encountered this challenge during his time at his former tuxedo rental company, Menguin (later acquired by Generation Tux), where he observed a lengthy sales cycle of six to nine months due to customers carefully considering options for their weddings.

Constantin explained that email marketing efforts consistently resulted in declining open rates over time. Consequently, he decided to experiment with texting every new signup, presenting himself as “your personal stylist here at Menguin.” This approach yielded a significantly higher response rate.

The core difficulty, however, lies in managing these types of text-based interactions with a substantial customer base. This is the problem Voxie – which is announcing a $6.7 million Series A funding round – aims to solve by providing tools for businesses to automate and oversee this process.

Constantin asserts that Voxie’s messages appear more genuine and individualized compared to those sent through other text marketing platforms—despite the fact that 80% to 90% of them are automated, with the remainder being crafted by human agents. Furthermore, Voxie enables businesses to send messages from standard 10-digit phone numbers, unlike the more typical five-digit numbers used for marketing purposes.

He further noted, “We are collaborating with brands that operate hundreds of locations nationwide and require a more effective method for engaging with their customers—including gathering information such as names and family size, and storing it at the individual customer level.”

Present Voxie customers include LG, Danone, Massage Heights and Buff City Soap.

The funding round was spearheaded by Noro-Moseley Partners, with contributions from Circadian Ventures and Engage Ventures, alongside Atlanta-based entrepreneurs Wain Kellum, Andy Powell, David Cummings and Fred Castellucci.

According to John Ale of Noro-Moseley, “Voxie is the leading platform that empowers brands to conduct personalized conversations with customers on a large scale, which we believe is crucial for their success in a post-COVID environment.” He added, “Businesses are seeing rapid and substantial revenue increases with Voxie, and the personalized content ensures customers find the messages valuable and relevant.”

Looking ahead, Constantin announced the upcoming launch of “reply to buy” functionality, which will allow customers to complete purchases directly within their text conversations. While Voxie currently concentrates on SMS messaging, Constantin conveyed that the company’s vision extends beyond this: “Our goal is to deliver the appropriate message, at the optimal time, through the most suitable channel.”