Streamlabs Launches Link-in-Bio Website Builder with Tipping

The Rise of "Link in Bio" Websites and Streamlabs' New Offering

Many online content creators and influencers are now utilizing mobile-optimized “link in bio” websites, such as Linktree, to direct their audience to their various social media profiles and promoted content.

Streamlabs, a prominent live streaming software company, has recently entered this market with the launch of Willow, a new mobile website builder.

Why "Link in Bio" Tools are Popular

The increasing popularity of these websites stems from limitations on social media platforms like TikTok and Instagram, which typically allow only a single URL to be featured on a user’s profile.

Creators often maintain a presence across multiple platforms and desire a centralized location to share these links with their followers.

Willow: A Streamlined Approach

Willow, like other “link in bio” builders, provides a straightforward method for adding a curated list of links to a customized, mobile-optimized webpage.

The tool allows users to view their site’s progress in real-time while adding links or adjusting the design, with previews available for mobile, tablet, and desktop viewing.

Key Differentiation: Integrated Tipping

Willow distinguishes itself from competitors through the direct integration of a tipping feature on the landing page.

This allows creators to easily solicit support from their audience.

How the Tipping Feature Works

Enabling the Tips feature within the Willow interface and connecting a PayPal account is all that’s required to add a “Donate!” button to the top of the link list.

This encourages fans to provide financial support directly to the creator.

Benefits of Direct Tipping

Direct payments via PayPal offer a more favorable revenue model for creators, bypassing potential revenue sharing with social and streaming platforms.

Streamlabs confirms that it does not retain any portion of the tips received – all funds go directly to the content creator.

Future Monetization Plans

While currently free, Streamlabs intends to introduce a premium version of Willow in the coming weeks.

This paid subscription, priced at $5 per month, will unlock enhanced analytics, including click-through rates and peak traffic days.

Additionally, the pro version will offer a wider selection of customizable themes.

Early Adoption and Streamlabs' Vision

Despite its recent launch, Willow has already attracted notable users, including prominent streamer FaZe Mew.

George Kurdin, Streamlabs GM, stated that their experience in supporting live streamers has inspired them to develop tools for the broader content creator community.

The company aims to expand its offerings to cater to a diverse range of brands, businesses, and individuals.