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Alternatives to Venture Capital for Startups

October 1, 2021
Alternatives to Venture Capital for Startups

A Flourishing Capital Market for Startups

The current capital market presents exceptionally favorable conditions for startups. Venture capital firms are accumulating funds at an unprecedented rate, and innovative financing approaches are gaining traction.

This increased competition for startup engagement and investment could translate into more advantageous terms for founders and their companies.

Venture Debt and Emerging Financing Models

While not a novel concept, venture debt is experiencing a resurgence, with new variations emerging as a means for startups to fund their expansion.

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The Impact of Software Value on Financing

The escalating value generated by young technology companies is potentially reshaping the financing landscape. A significant portion of these startups develop software, and the revenue derived from software has seen substantial growth recently.

Consequently, revenue growth translates into increased company value at a faster pace compared to previous market cycles.

This dynamic makes selling equity a more expensive proposition. Startups may, therefore, be less inclined to rely solely on equity financing.

The Appeal of Debt Financing

Borrowing capital at historically low effective rates often proves more cost-effective in the long run than relinquishing equity with potentially unlimited upside.

A recent panel discussion at TechCrunch Disrupt, focused on revenue-based financing, provided valuable perspectives on venture capital investment and alternative funding strategies.

Maturing Alternative Capital Markets

The growth of alternative capital providers, such as Pipe attracting skilled professionals and expanding its reach, and Clearbanc’s transformation into Clearco alongside a $100 million funding round, demonstrates the increasing maturity of the market beyond traditional venture capital.

These developments warrant a closer examination of the evolving funding options available to startups.

Beyond Software as a Service

Although the startup landscape is often examined primarily through the lens of software companies, the recent IPO of Warby Parker demonstrates that substantial returns are achievable for businesses employing diverse operational models.

Pipe serves as a compelling illustration of this principle. The company functions as a marketplace facilitating the upfront sale of recurring revenue streams for startups. This allows emerging businesses to strengthen their financial positions without resorting to equity dilution.

TechCrunch reported the following when Pipe secured $250 million in funding earlier this year:

A variety of businesses are currently leveraging Pipe’s platform, including property management firms, direct-to-consumer companies offering subscription-based products, insurance brokerages, online pharmacies, and organizations within the sports and entertainment sectors, according to Hurst.

This approach can be particularly appealing to founders who are either unable to secure venture funding or wish to avoid dilution of ownership. Furthermore, alternative financing models can be attractive due to other inherent business factors.

For instance, e-commerce and direct-to-consumer businesses experiencing cyclical revenue patterns might choose to sell a portion of their projected earnings – either through a percentage share or the Pipe model – to manage expenses during periods of lower income.

Traditional banking institutions and credit card companies represent the established options most vulnerable to disruption in this space. However, it is unlikely that many will lament a potential reduction in their market influence.

Expanding Worldwide

Assuming the Pipe framework maintains its growth trajectory and consistently delivers returns that attract ongoing buy-side engagement, it's reasonable to anticipate that startups in a growing number of global locations will gain access to funding prior to generating substantial revenue. This will lessen their reliance on traditional venture capital.

As Pipe pursues expansion of its operational model, particularly into the U.K., other companies are emerging to offer similar services. Spain, for instance, features Ritmo, a provider of capital to startups utilizing a revenue-share agreement.

Ritmo’s approach differs somewhat from Pipe’s, leaning more toward revenue-based financing rather than pre-selling future revenue. However, the ultimate benefit for expanding businesses remains consistent – access to capital without equity dilution.

Interestingly, Ritmo is also developing business analytics tools designed to assist clients in managing their cash flow. This could potentially position Ritmo to direct customers utilizing these analytics toward its financing options.

Further examples exist in other regions. Velocity, operating in India, provides startups with up to ₹2 Crore, which equates to approximately $270,000, in the form of revenue-based financing.

Global Reach of Alternative Funding

The proliferation of these models indicates a growing trend. Startups are increasingly seeking alternatives to traditional funding methods.

Revenue-based financing offers a compelling option, particularly for companies prioritizing control and avoiding equity dilution.

  • Pipe is leading the charge, demonstrating the viability of the model.
  • Ritmo is expanding rapidly in Europe and Latin America.
  • Velocity is catering to the Indian startup ecosystem.

This expanding global network suggests a future where access to capital is less geographically constrained and more closely tied to revenue generation.

A Positive Outlook on Startup Funding

Despite shifts in the investment environment, venture capitalists remain optimistic. At the Disrupt conference, Arun Mathew of Accel advised startups to carefully evaluate different funding sources. He emphasized the importance of understanding which capital types best suit their specific stage of development and intended use.

According to Mathew, a strategic approach to funding can minimize dilution and increase a company’s leverage over time, ultimately supporting sustained growth.

Risk and Funding Stages

Mathew highlighted that the level of risk associated with a startup varies depending on its growth phase. A company generating substantial revenue is inherently less risky than one in its early stages.

This reduced risk unlocks access to alternative funding methods. Startups can explore options beyond traditional venture capital as their revenue streams mature.

The Role of Venture Capital

Conversely, startups typically require venture capital and expert guidance during their most vulnerable phases – the seed and Series A rounds. At these stages, investor support is crucial for navigating early challenges.

As companies grow and generate increasing revenue, their reliance on venture capital may decrease. They can often fund operations through internal cash flow.

Changing Dynamics in Venture Capital

However, many startups will continue to seek venture capital even as they scale. This is driven by factors such as rising valuations, meaning VCs are willing to pay a premium for shares.

Furthermore, venture firms are often accepting smaller ownership stakes. This shift reflects the increased value placed on startup revenue and a more competitive landscape within the venture capital industry. The heightened competition among VCs is a key driver of these changing terms.

  • Dilution refers to the reduction in ownership percentage due to the issuance of new shares.
  • Leverage in this context means the ability to negotiate favorable terms and maintain control.

The Evolution of Alternative Funding Options

Alternative financing is increasingly challenging venture capital due to its growing sophistication, moving beyond traditional venture debt structures. Michele Romanow, co-founder of Clearco, highlighted during a recent event that her firm utilizes revenue share agreements rather than conventional loans.

Romanow explained that debt places a significant burden on companies. Failure to repay debt can result in the company being acquired by its creditors. This risk is particularly relevant when dealing with tangible assets that can serve as collateral, such as equipment. However, this model is less applicable to digital businesses, like those in e-commerce, which often lack substantial physical assets.

Avoiding debt is demonstrably less precarious for entrepreneurs, but this raises the question of how capital providers mitigate their own risk. The solution, frequently, lies in the application of advanced technology. Clearco, for example, employs AI-driven underwriting.

Their process involves direct integration with a company’s data streams, analyzing business operations and unit economics. This allows them to generate a term sheet within approximately 20 minutes.

This funding model is especially effective for businesses that have achieved product-market fit and demonstrate consistent revenue streams. However, as predictive technologies improve, we anticipate broader access to this type of capital for companies in earlier stages of development.

Clearco’s ClearAngel initiative exemplifies this trend, offering early-stage founders both funding and mentorship in exchange for a share of their future earnings. From a cap table perspective, this approach is logical, as initial seed funding frequently represents a startup’s most costly capital source.

Key Advantages of Revenue-Based Financing

  • Reduced Founder Risk: Avoids the potential loss of company ownership associated with debt.
  • Faster Funding Cycles: AI-powered underwriting enables rapid decision-making.
  • Alignment of Incentives: Capital providers share in the company’s success.

The shift towards revenue share agreements and AI-driven underwriting signifies a fundamental change in the landscape of startup funding, offering a compelling alternative to traditional venture capital and debt financing.

The Rise of Hybrid Financing for Startups

Venture capital, by its nature, represents a high degree of financial risk, and consequently, carries a substantial cost. A reduction in the inherent risks associated with startups has simply rendered certain applications of venture capital less economically viable, diminishing their appeal when considering potential returns. Forward-thinking startups will likely optimize their capital acquisition strategies as they expand, adapting to changes in their risk assessment.

Mathew echoes this sentiment, observing that the most successful companies within Accel’s portfolio typically leverage a variety of funding sources. He attributes this, in part, to “a growing sophistication within the financial services sector specifically designed for startups.” This observation is certainly valid.

Established corporations rarely rely on a single source of funding. They utilize a combination of equity, revolving credit facilities, and long-term debt to support both operational needs and growth initiatives. As startups maintain their private status for extended periods – and consequently, resemble larger organizations more than early-stage ventures – and as competition for capital intensifies, it’s logical that emerging tech companies would seek more cost-effective financing options.

A Maturing Capital Market

This shift in funding strategies doesn't concern Mathew, who views the evolving startup capital market as “a remarkably positive development for the overall ecosystem.” Is this positive news for startups? Indeed, although it’s reasonable to anticipate that even these favorable conditions will eventually return to historical averages. Venture capital firms will remain available to address any funding gaps that may emerge.

Capital diversification is becoming increasingly important. Startups are exploring alternatives to solely relying on venture funding.

  • Debt financing offers lower costs compared to equity.
  • Revenue-based financing aligns repayment with company performance.
  • Strategic partnerships can provide capital and resources.

The ability to strategically blend different types of capital will be a key differentiator for successful startups. This allows for a more nuanced approach to financial management, optimizing for both cost and flexibility.

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