Snap Lens Studio: Create AR Lenses on iOS & Web - AI Powered

Snapchat Expands AR Lens Creation with New Tools

Snap has announced the release of a dedicated Lens Studio application for iOS, alongside a new web-based tool. This launch, revealed on Wednesday, aims to democratize AR Lens creation by providing accessible options for users of all skill levels.

Simplified Lens Creation

The new tools empower users to design AR Lenses utilizing both text prompts and intuitive editing features. This allows for a more streamlined and user-friendly experience.

With the Lens Studio iOS app, individuals can now generate unique AI effects, integrate their personal Bitmoji avatars, and explore a library of popular templates for customized Lens development.

Accessibility for All Skill Levels

Previously, Lens Studio was exclusively available as a desktop application geared towards professional developers. While the desktop version will continue to serve as the primary platform for professionals, Snap intends these new offerings to broaden participation in Lens creation.

“These represent innovative, experimental tools designed to simplify the process of creating, publishing, and experiencing Snapchat Lenses crafted by users,” Snap explained in a recent blog post.

The company further elaborated that users can now generate their own AI-powered effects, incorporate animated Bitmoji, and express themselves through Lenses that reflect their current mood or personal references, regardless of location or device.

Expanding the AR Developer Base

Currently, Snap boasts an ecosystem of over 400,000 professional AR developers. However, the introduction of these simplified tools is a strategic move to attract a wider audience interested in contributing to the platform.

Snap is widely recognized as a pioneer in AR technology, owing to its early adoption of AR filters and Lenses. The company’s continued investment in this space is evident, particularly as other companies have scaled back their AR initiatives.

Last year, Meta’s decision to discontinue its Spark AR platform sparked criticism from creators. In contrast, Snap is reinforcing its commitment to AR by making creation tools more accessible.

Advanced Tools for Professionals

Alongside these accessibility improvements, Snap is also enhancing its offerings for professional AR creators. Recently, the company released new Lens Studio tools specifically designed for building Bitmoji games.

These tools include a turn-based gameplay system, a customizable Character Controller supporting diverse gameplay styles, and additional features to facilitate more complex game development.

• The iOS app and web tool simplify AR Lens creation.
• Snap continues to invest in AR technology.
• New tools are available for both novice and professional developers.