Snap Launches Global AR Studio for Branded Experiences

Snap Launches Arcadia: A Global AR Creative Studio

Snap Inc. revealed on Tuesday the establishment of a worldwide creative studio dedicated to assisting brands in the development of augmented reality (AR) advertising and immersive experiences.

Named Arcadia, this new studio is designed to empower businesses in crafting experiences deployable across both web-based platforms and AR environments within mobile applications.

Partnering with Brands and Creators

Arcadia will collaborate with brands and content creators to effectively reach Snapchat’s core demographic of millennials and Generation Z users.

The studio has already initiated partnerships with a diverse range of companies, including Verizon, WWE, Shake Shack, and P&G Beauty.

Operational Independence and Comprehensive Services

Functioning as a distinct division within Snap, Arcadia will possess the autonomy to operate independently.

This allows it to assist brands in creating AR experiences not solely for Snapchat, but also for integration across other prominent social media platforms.

Arcadia’s services are versatile, aligning with varied client objectives.

It can manage the entirety of a brand’s AR production process or provide specialized AR strategy expertise through workshops and detailed trend analysis.

Snap’s Vision for the AR Ecosystem

“Arcadia provides a powerful solution for brands and agencies recognizing the immediate benefits of developing exceptional AR experiences, grounded in artistry, technology, and user satisfaction,” stated Jeff Miller, Snap’s global head of creative strategy.

“The launch of Arcadia signifies Snap Inc.’s continued investment in an AR ecosystem, supported by partners, creators, and innovative tools, ultimately driving comprehensive results for businesses globally.”

Snap’s AR Evolution

Snap has consistently integrated AR functionalities within Snapchat over the past several years.

Initial success came with the introduction of filters, allowing users to augment their photos and videos with elements like animal ears.

This was subsequently expanded to include the integration of personalized Bitmoji avatars into user-generated video content.

Recent Developments in AR and Spectacles

More recently, Snap announced updates to its developer tools and AR-focused Lens Studio.

These enhancements are largely centered on deepening the integration of shopping experiences within Snapchat.

Furthermore, a new generation of AR-capable Spectacles was unveiled in May.

The fourth iteration of these glasses offers a 30-minute operational lifespan, dual 3D waveguide displays, and a 26.3-degree diagonal field of view.