Slice Raises $40M for Pizzeria Ordering & Marketing

Slice Secures $40 Million in Series D Funding

Slice, a company dedicated to empowering independent pizzerias with online business solutions, has successfully completed a $40 million Series D funding round.

Cross Creek spearheaded the investment, with significant contributions from KKR, GGV Capital, and Primary Ventures.

Strategic Investor Participation

Notably, the round also included participation from Dick Costolo and Adam Bain, the former CEO and COO of Twitter, respectively, through their investment firm, 01 Advisors.

Founder and CEO Ilir Sela characterized this funding as a “quick round,” primarily aimed at welcoming Costolo and Bain as investors.

He further indicated that additional fundraising discussions are anticipated in the near future.

Industry Leadership and Growth Potential

Adam Bain commented that Slice has established itself as a leading force in supporting small businesses that have long served local communities.

He expressed enthusiasm for collaborating with Ilir Sela and the Slice team, leveraging their operational and business-scaling expertise to further enhance economic growth within the pizza industry.

Comprehensive Solutions for Pizzerias

Slice offers a comprehensive suite of tools for local pizzerias, including a mobile application and website for online ordering.

Beyond order taking, the platform provides resources for website development, marketing campaign management, and search engine optimization improvements.

Slice operates on a transparent pricing model, charging a fixed fee of $2.25 per order, and recently eliminated fees for orders below $10.

Expanding Product Offerings

The company is actively expanding its product portfolio with the introduction of Slice Register, a point-of-sale (POS) system specifically designed for pizzerias.

Additionally, Slice Rewards, a cross-pizzeria loyalty program, has been launched to enhance customer engagement.

Niche Focus and Market Opportunity

While a dedicated POS system for pizzerias might appear specialized, Ilir Sela welcomes this perception as a deterrent to potential competitors.

Currently, Slice supports 15,000 pizzerias on its platform, with a goal of reaching 20,000 by year-end.

Accelerate Program and Future Expansion

The addressable market encompasses 57,000 independent and small chain pizza shops across the U.S.

Through the Slice Accelerate program, which provides select pizzerias with $15,000 in technology and services, the company believes this number could potentially grow to 100,000.

The Accelerate program focuses on assisting offline pizzerias in modernizing their operations and realizing their brand vision.

This includes improvements to existing locations and the launch of new ones, as demonstrated by the revitalization of Pizza Mia in Staten Island and the planned expansion of Billy’s Pizza & Pasta in Crown Heights.