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singapore-based nimbly gets $4.6m to help businesses automate their standard operating procedures

AVATAR Catherine Shu
Catherine Shu
Senior Reporter, TechCrunch
March 30, 2021
singapore-based nimbly gets $4.6m to help businesses automate their standard operating procedures

Nimbly Secures $4.6 Million in Pre-Series A Funding

Numerous work teams, particularly within the retail and food service sectors, traditionally depend on manual spreadsheets for operational oversight. Nimbly, a Singapore-based software developer, offers a solution by providing automation for these processes.

The company’s platform incorporates features such as digital checklists, inventory management, and field audits, all accessible via a mobile application.

Funding Details and Investors

Nimbly recently announced the successful completion of a $4.6 million pre-Series A funding round. This investment was spearheaded by Insignia Ventures Partners, with additional participation from Sovereign’s Capital and Saison Capital.

Company Overview and Growth

Established in 2018 by Daniel Hazman and Jonathan Keith, Nimbly currently serves over one hundred organizations across seven countries. These include Indonesia, Singapore, Malaysia, and the United States.

The majority of Nimbly’s clientele operate within the retail and food & beverage industries.

Notable Clients

  • KFC
  • Kopi Kenangan
  • 7-Eleven
  • Under Armour

Furthermore, Nimbly extends its services to clients in the fast-moving consumer goods (FMCG) and agriculture sectors, such as Cargill and Wilmar.

Future Plans and Expansion

This latest funding round brings Nimbly’s total funding to $5.7 million. The capital will be strategically allocated towards expanding the company’s presence throughout Southeast Asia.

A key component of this expansion involves a new partnership with restaurant operator Express Food Group.

Nimbly also intends to enhance its product offerings with additions like advanced analytics, mystery shopper programs, and employee training modules.

Streamlining Operations with a Unified Platform

Nimbly is engineered to consolidate the functionalities of spreadsheets, email communications, and messaging applications into a single, integrated platform. This includes features for checklists, audits, and live video monitoring.

The aim is to ensure consistent adherence to standard operating procedures across all locations.

For instance, restaurants can utilize Nimbly to verify compliance with food safety and hygiene regulations. FMCG companies can leverage the platform to monitor inventory levels in stores and benchmark sales performance against competitors.

Agricultural applications include validating that suppliers are upholding sustainability standards on their farms.

Insignia Ventures Partners’ Perspective

Yinglan Tan, founding managing partner at Insignia Venture Partners, stated, “SaaS enterprise is an emerging vertical in Southeast Asia, with businesses of all sizes increasingly seeking to adopt and upgrade their capabilities with software tools.”

He further added, “We are thrilled to collaborate with Daniel, Jonathan, and their team at Nimbly as they pioneer this space, developing a software stack capable of addressing the operational requirements of companies initially in Southeast Asia, and ultimately on a global scale.”

#Nimbly#Singapore#funding#automation#SOP#standard operating procedures

Catherine Shu

Catherine Shu: A Profile of a Veteran Tech Journalist

Catherine Shu is a highly respected journalist specializing in coverage of startups within the Asian market and delivering timely breaking news.

Throughout her career, she has contributed significantly to prominent publications, establishing herself as a reliable source of information in the tech industry.

Published Works and Affiliations

Ms. Shu’s work extends beyond TechCrunch, where she frequently reports on emerging companies and industry developments.

Her reporting has been featured in several prestigious news outlets, demonstrating the breadth of her journalistic reach.

  • The New York Times
  • The Taipei Times
  • Barron’s
  • The Wall Street Journal
  • The Village Voice

Educational Background

Catherine Shu’s academic pursuits have equipped her with a strong foundation in both liberal arts and journalism.

She received her education at two distinguished institutions:

  • Sarah Lawrence College
  • Columbia Graduate School of Journalism

Transparency and Disclosure

For the sake of journalistic integrity, it is noted that Ms. Shu has no disclosures to report regarding potential conflicts of interest.

This commitment to transparency underscores her dedication to unbiased and objective reporting.

Catherine Shu